So just what is a Viral Marketing Definition?
It’s really just a method to get your story out to a boatload of prospects by word of mouth. In other words the idea is to get your message out much like a computer virus would spread.
Catching the virus in this case is usually can be a good thing; in this context it’s prospects becoming aware of your stuff and your campaign.
Now the actual message can be in many formats, video,email, podcast, whatever. The idea is to convince potential prospects who already have your information to spread it to people they know, exponentially increasing the number of people who find your information. [youtube:GNyB9nwnTD4;[link:Viral Marketing Examples Video];http://www.youtube.com/watch?v=GNyB9nwnTD4&feature=related] First, let me make it perfectly clear that I am not talking about sending Spam out to millions of people.
Apart from the legalities of doing this, spamming is just dumb, because it’s not wanted, and even if it happens to be read it’s clear that going to spread is it? After all if it makes it past the spam folders and actually makes it into someones Inbox, it’s just going to get deleted with haste when and if it is read.
At this point I would suggest relevant useful content is the key. Giving value to prospects is absolutely vital.
So how do we get people to do your grubby work for you? How do you get them to do that? Spread your viral information that is.
First things first, it absolutely must be something relevant and useful.
In other words it has to have perceived value. The visitor who has received your message has to fully believe it will give value to someone else otherwise they won’t pass it on to anyone else.
A major thing I have found in this industry is almighty power of joint ventures. It’s a lot easier to get your message out to the masses if you have friends in the industry with large lists of their own.
Let’s say you have released a new e-Book. You currently have a mailing list of 2000 prospects who have expressed an interest or actually purchased something from you in the past.
Your product would be of course in a related niche so you feel sure you can generate at least some interest in it from your list so that is the first place to attack.
You will probably find that some of your list will send the offer to their family if they think it’s valueable.
Ahhh the power of word of mouth advertising, Can there be any more powerful force in marketing then getting your customers telling their family how cool, hip and fantastic you and your products are? This is a viral marketing campaign in full swing.
If you can get prospects telling their family about your product and then once they invest in it and then tell their family then surely you can see that it will take only a little time at all to have a dramatic response to your sales message.
You’ll be needing to rent more servers for your website because the old one has blown up with overwhelming web traffic you get.
Take the time to learn more about youtube viral marketing. I believe you will greatly benefit from using these techniques in your marketing.