One of the most effective promotion techniques is online video marketing – particularly for new products or concepts. Making a lasting first impression on the public at large is key. Getting your video out there can be as simple as opening up a YouTube account, but it will need to be correctly targeted to produce a significant flow of traffic.
A strong, well made,professional looking video is likely to be your best option. Amateur attempts can be successful, but are best reserved for amazing events, or acts of human stupidity! Whether you are just a small team working together, or have brought in outside help, it is vital to be clear on how the project will proceed.
If you are not confident, there are companies and individuals for hire to help you. Whether it is assisting with the script, hiring the cast, getting a location or any of the other considerations that will be covered a little later in this piece. Before working with someone, spend a little time to research them and have a look at previous efforts. Are they what you are looking for?
It would be useless shooting a video before having the story well put together. Again, are you confident to do this yourself, or do you need some help. You know your product best of all, so it is probably best not to hand over complete control of this task. Remember your audience too. Who are they, do they want to be moved, or amused? Shocked, or comforted? Whichever emotion you go for, it will need an element of excitement.
Most videos that achieve success on the web are around a minute in length. Unless you are purposefully going for an extended feature, try to stick to this.. Once happy with the finished product, it is time to get it seen, talked about and exposed!
As I said earlier, there are other considerations that will need to be considered when using video marketing, such as placement and how to submit it. Obviously, you will carry the ad on your site, and promote it widely on your blog. However, not everyone has got a wide reach to draw in the traffic levels needed. This is where the veritable galaxy of networking sites come into their own.
Posting your video to the Facebook and YouTube generation of sites will prove a good move. With millions of hits a day, this is the simplest and most effective method. It could also be good to release segments of the video as it is composed, this will garner interest, and spread the word about its imminent launch. Manage expectations, and you will see a quick result.
Many other sites exist that allow you to publish your video marketing content free of charge. If you are unsure where is best to go, professional companies and individuals could assist you considerably. Be sure to check out any recommendations independently before going with them and exchanging any money for this however.
Online video marketing is becoming popular on internet. because human gets attract towards video.. it is easy to remember than text.
Check out this professional, inexpensive service that takes your company news and information and produces CNN-styled 60-90 second news clips http://www.mycompanynewstv.com
Great article. To use video and social sites – best to make 2 videos. 1 for free sites and 1 for your own site – which would have extra info, secret resource or some other take action bonus.
The Free video should be submitted by TubeMogul – for massive media deployment. (I have done this and got top google spots in minutes)
The aim here is to capture interest and send traffic to your own site
On your site, the 2nd video, explains how to take the next step, what you get by doing it (bonus, reward, extra insight etc) and can contain your affiliate link to the promotion
If video is too hard.. get some images or screencaps and use Widows Movie Maker (free from Microsoft!).. very, very easy!
HTH
TomC
http://www.eZs3.com
You can actually say that video is a powerful marketing tool. Isn't his the reason why Google acquired Youtube. Now you can see adverts embedded on youtube videos.