Many online businesses and website owners have commonly used pay per click marketing in getting traffic to websites and eventually increasing profit. One of the reasons for this is that, pay per click is effective and cheap.
But what does it mean to engage into pay per click marketing, and how did it came into being?
Though Google Adwords is a popular program following thepay per click concept, the idea did not originate from Google. It came from a man named Jeff Brewer who is also the founder of Goto.com. It was not yet known as pay per click back then, in fact, in 2003 it was called Overture, which was later bought by Yahoo to make it their Yahoo! search marketing.
After the introduction of the pay per click concept in 1998, it was years later that Google made its own program adopting the concept. It was in 2000 that the Google Adwords came out. It was the company’s marketing tool using the pay per click system. However, it started with payment through impressions. The full adoption of the whole pay per click concept was only in 2002.
So what does pay per click mean?
Pay per click is a tool that is used to advertise products, services as well as websites on the internet. If you are a business owner, pay per click allows you to promote your product and your business site through various ad spots in the search engine and in the many websites in the internet.
However, the internet has millions of users online and with this complexity, it is sometimes difficult to determine the impact of the ad to your business. In pay per click, advertising does not simply mean posting your ad on a certain website. It works farther to make sure that the ad is getting the attention of potential customers, thus pay per click marketing only involves cost when an interested online reader clicks on the ad.
Unlike the usual forms of advertising where you pay for the size of the ad or the duration of your TV commercial, regardless if anyone is interested or anyone has heard your ad on the radio, pay per click does not require cost by just placing your ad on websites and search engines. Your cost will be proportional only to the number of individuals interested in your business, as you will have to pay only if your ad is clicked.