#1: Refer to its Secrets. No problem with a few insider tricks. But an SEO company that goes on and on about the amazing secrets it uses to get you results is not a company you want to be doing business with.
#2: Ignore Social Media. SEO agencies that concentrate only on article directories and keyword optimization are missing out. Social Media takes subtle, careful, trust-building work, and if your company is serious about ranking online, your agency needs to be serious about social media.
#3: Linkbuild Without Content. Any good company should have someone in-house to generate content for your company, or be able to point you to freelancers who can, or tell you how to create it yourself. Good content is fundamental, and the best agencies will tell you this immediately.
#4: Quickly Pushing More Services onto You. Having you pay extra for big projects and web design is one thing, but if you sign up for SEO and realize youre going to have to pay for ten other services on top of it, whats the point? Differentiating between honest, paid help and aggressive sales tactics is fundamental.
#5: Never Be Reachable Outside Business Hours. While SEO is a process involving hard work, and doesnt have to always be to-the-second, theres no reason your SEO company should stick to old-style 9 to 5 hours. Theyre an internet-based business and should take advantage of that fact.
#6: Bombard Blog Comments and Message Boards. This is just straight-up spamming. If your SEO companys social media strategy is to annoy bloggers and forums with links”and little else”start asking some serious questions.
#7: Ignore the Value of Research. To compete online, you have to know your competitors. If your agency blindly throws you out there, among god knows how many other people selling the same thing you are, then youre wasting your money. Research is fundamental.
#8: Never Develop. The internet changes every second. New ways of search and venues for information pop up every day, and what was a monopoly yesterday can be a bit player tomorrow. Top SEO Agencies will embrace this with gusto, because they have to.
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