There are many different strategies for how you can increase the traffic that your website gets. Increasing website traffic though isn’t rocket science, and there are no magic tricks that are going to instantly turn your site into a powerhouse. Instead, you have to use a combination of many different tried and true strategies that combined can offer significant, incremental and long term increases in your website traffic.
Onsite SEO
Onsite search engine optimization refers to everything you do to help get your website listed prominently in the search engines directly on your own pages. This starts from the beginning of your online business when you hopefully pick a domain name with appropriate keywords and phrases in it. It continues as you develop page names with keywords, use keywords in your content, your internal links, your META tags and so on.
The most important thing is researching the correct keywords that you should be targeting. Some may be popular but may be dominated by strong competition. Others you may be able to easily get the number 1 spot for but they are rarely used by actual searchers. Therefore you need to research which keywords offer the best combination of popularity and weaker competition, allowing your site to quickly jump to the top of the list.
Offsite SEO
Offsite SEO seems to be a more important factor than all of the onsite SEO stuff . I still recommend spending time doing the onsite stuff because it really does help the site to be more relevant to the terms you want rankings for. Offsite SEO isnt something you do on the page, but its main goal is to make sure SEs think your site is an important one. Offsite search engine optimization is creating valuable back links to the website for increasing the traffic to the website. There are numerous onsite search engine optimization techniques that can used to establish back link to the website.
* Social networking:Social networking provides the ideal platform for employees to communicate, information share and discuss real issues affecting the business. Senior management can also use these platforms create healthy staff communities, provide interactive company news and bring together the resources from former colleagues. Social networking sites have received a lot of attention from the nonprofit world because they align with nonprofits’ desire to reach out to larger communities. If your local animal shelter could tap into a network of cat lovers in your area, the logic goes, wouldn’t that allow it to find homes for even more pets? Social Networking is now a mainstream and established communication platform. The last few years have seen social media propel itself as a platform to market services, deploy PR campaigns, for individuals to promote themselves and the best place to job hunt!
* Article marketing: Article marketing is a simple process. First you have to write an article that is of great value to the readers. Article marketing is one of the most powerful tool to promote business, products or services. Another easy & fastest way to publish articles is by using article submission services. Article marketing will bring to your blog traffic that is geared towards your blogs theme. You will also build links to your site that do not require reciprocity, and will attract those experts who would not have made it to your blog otherwise.
* Video marketing: Video marketing is the new wave of article marketing, basically capitalizing on the same benefits but through the means of the creation of videos. An added benefit is how much more engaging and interactive your content can be when presented in video form.
* Forums and blogs: Posting on forums and leaving comments on blogs is one way to help get your website noticed by other people and other websites within the community. If you make intelligent and thoughtful comments people will respect what you have to say and will visit your website or reach out to you when in need.
* PPC Campaigns:PPC campaigns and sponsored campaigns can be an easy way to attain immediate lift in your online visibility and cruise to the first page of the search engine results. However, the costs of PPC campaigns can quickly escalate and without a proper analytics system in place to measure the effect of your advertising spend, your campaign could become a money losing proposition.
The right combination of all of the above strategies will lead to great boost in the amount of website traffic that you see and enjoy. Not everything works for all businesses or markets, so always be sure to evaluate your strategies and campaigns for effectiveness.
I would focus now on the onsite optimization of my page to achieve that most coveted spot in Google. I guess i really have to spend a few dollars for my PPC campaign.
If you consider where your visitor is coming from, be it from a search engine or an article or a blog post – you need to generate a quality first impression to encourage a click-through. For example, if you have written an article which is getting say 20 visitors daily but your 'resources box' is boring and has no compelling 'call-to-action' your not going to benefit. But if you give something exciting, "screaming" for a click-through then you'll generate far more traffic – and because they have already read one of your articles they already know and like you.
Could not have said it better Ed.
Hi,
Great post. I have found that unique content makes a big difference for the amount of traffic I recieve.
Here are some more ideas.
1. Create a site map and submit it to google.
2. Add a bookmark this button in a visible place.
3. Add an RSS subscribe button in a visible place
4. Submit your RSS feed to RSS directories.
5. Write articles and submit them to article directories.
6. Write press releases and submit them to press release sites.
7. Make a 404 redirect page that sends visitors to your home page to stop you losing visitors.
8. Answer peoples questions on yahoo answers with a link back to your site.
9. Submit a blog to blog directories.
10. Create a new free product to giveaway. If it goes viral then you will get visitors plus you can build a list.
Regards
Gerry
from http://www.increaseweb-sitetraffic.com