Being the fact it’s only just a few years old, Facebook has recently exploded in growth and substantially risen in the popularity ranks. Like other social networks and platforms, in no other place can you connect with so many highly-targeted people in so little time with your chiropractic marketing. Talk about one of the ultimate forms of leverage! As Facebook continues to virally sizzle with user-activity, many corporate giants are fighting tooth-and-nail to get a piece of the marketing pie.
Just recently, some of the big wigs from Microsoft, Yahoo, and Google were fighting to get a piece of Facebook‘s success. Finally, Microsoft was the winner, dishing out an unbelievable 240 million to own a mere 2% of Facebook. If these big wigs see the writing on the wall, then chiropractic marketing should see it too. Here is the answer to finding success for your chiropractic practice. There are millions of people on Facebook, and even if a minute fraction of them see your information, you’re in for a wild ride of success.
Three years ago I began my endeavor to teach social networking and social media marketing to chiropractors. At that time, MySpace was the most popular site, and Facebook was mostly college kids and no one else. Facebook has since become a global competitor attracting people of all ages and backgrounds, and now MySpace is beginning to copy some features on it’s rival. With the live-feeds on both these sites, the time is now for chiropractors to tap into the potential for success.
Ive been allowing my voice to be heard about social media sites like Facebook for years now, and its not just to hear my own voice! There are upwards of 140 million members on Facebook, and a growth of 200,000 new members on a daily basis. If those numbers don’t explain my fervor about it, then nothing will. Its an entrepreneurial goldmine.
When it comes specifically to chiropractic marketing, you’re able to connect with countless people in your community and successfully brand yourself in a way that is appealing and personable. People are going to begin to come to you with their health problems, because they have seen you and feel that they trust you. This means that social media sites will actively help you draw tons of new patients through your doors each month.
Not only is this form of chiropractic marketing totally free, but its also a fun and exciting process. Connect with people across the globe with keyword specific marketing. I have friends who have had great success selling their books by marketing for highly targeted niches and people of certain literary interests. This is just the beginning of whats possible. Make your profile personal with photos, songs, and videos that you enjoy. Poke people and send messages to others who enjoy the same hobbies and activities.
When the big guns like Google and Microsoft see a tidal wave coming, you better believe they’re seeing correctly. They see the profits about to pour in from Facebook, and they’re acting accordingly. This means that chiropractors can ride that wave as well. Start by creating your first account on Facebook and getting to know the site.
Also, find some groups or causes that you identify with along with sharing your story with the world. Your goal is marketing and branding yourself, as people buy YOU, not your service! Establish yourself as a leader and this will attract massive credibility and build rapport faster. Remember, everyone wants to be around a leader, not a follower.