In the world of search engine optimization there is a constantly moving target. Every time that an internet marketer thinks that they really understand what they need to do on their site, the search engines change their algorithms.
So if you are not a professional SEO who constantly stays up to date with the ever changing search engines it would be easy to inadvertently implement the wrong strategy. It is for that reason that this article was written. Below you will find what it likely to be the correct standard of on page SEO factors as we head into 2010.
The more things change, the more things stay the same. There are some basics that really have not changed much over the last several years. The page title is one of those things. It is perhaps one of the most important on page factors and will continue to be so. Be sure to use your keyword phrase at the beginning of the page title and keep it to 65 characters or less so that the entire title will show up in the SERPS. It is also still important that you have the keyword phrase in the content of the page and that the page is focused on that one keyword phrase.
On Facebook, you can build relationships and then use those relationships to spread the word about your business. As with any marketing efforts, the key is to give them something of value up front so that they will come and be asking for more rather than you convincing them why they should be buying from you.
Linkedin is a place for strictly business connections. It is a more professional place similar to the office rather than Facebook which feels like the family reunion or Twitter which feels like immediate family conversation. Be sure that you respect this professional feeling or you will quickly find yourself kicked out of Linkedin.
Also, do not forget about the forums and blogs as a way to do internet marketing. The key with these and any social sites is that you are becoming a part of the community. This will offer you a glimpse into what your customers are saying about you and your business.