WordPress is one of the world’s leading and most widely used blogging package. When it comes to Search Engine Optimization it is one of the best platforms that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimisation.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are doing blogging for Search Engine Optimisation reasons compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your site but they are confusing from an SEO perspective. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently hosted on blogger.com or wordpress.com then you should think about to move it as soon as possible if you want to enhance your SEO position.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negativily at first.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT SEO optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

Find out more about the available SEO services and SEO Trainings from SEO Magic Webs Singapore.

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