WordPress is one of the world’s leading and most widely used blogging software system. When it comes to SEO it is one of the best programs that you can use.
This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimisation.
Tip: Make sure the blog is on YOUR site
So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.
If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot live on on a another domain.
Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your website but they are confusing from an SEO perspective. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Sub webs will not gain you the identical SEO ranking across all search engines because many search engines process sub webs as a separate website.
If your blog is currently on WordPress.com or Blogger.com then consider quickly to relocate it and it’s contents to your site. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is easy – do a database backup and then set up WordPress on your web site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great tips on how to do this.
If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negatively at first.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
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how to improve a website's PR while making it more friendly –
read at http://www.seoconnect.net/