When you utilize search engine optimization (SEO) there are several different techniques an SEO Networker will utilize. However, they all revolve around the same goal, which is to make websites more visible and improve their placement within search engine results.
Google is the search engine which people tend to be the most concerned about, given its dominant position in the search engine market. However, the other major search engines Bing and Yahoo are also important and there are a number of smaller search engines which also influence traffic to your site. The higher your website ranks in the search engines, the better the chance you have of seeing more visitors.
Keep in mind this is an evolving process, and individuals like Ferny Ceballos and Raymond Fong of the SEONetworker Mastermind group want to teach you how to stay on top.
It all starts with understanding that there are 3 crucial points to your page design. Each one of them adds to your overall search engine optimization. Well, they aren’t the only things but they are definitely important.
1. Meta Tags – When utilizing meta tags, these are considered a necessity for optimizing your site. Search engine crawlers will read them and index your site. If by chance you forget to include them, several search engines won’t even bother indexing your site at all. In the end you are left with a virtually invisible site. Here’s a few tags:
Meta Title: this is the only tag which is required by search engines and is essential for having your site indexed. The resource type listed in the code for this tag will read “document”, which should be left as is: this is the only type currently used.
Meta Description: Not all search engines use these tags, but most do. This description should be brief; one or two sentences will do nicely. This description will appear alongside the name of your page in the search engine’s index.
Meta Keyword: This area can contain up to 12 keywords. Choose keywords which are relevant to your site’s content and list them here, separated by commas.
2. Navigational Links – This is probably one of the most overlooked areas to your site. The first 100 words the crawlers see are the most important, and if you have all your navigational links on the left hand side of the page it won’t be the best option. Crawlers read our sites just like we do (from left to right), so put your nav-links on the right side or the bottom. When you do your first 100 words become more useful when it comes to SEO. Just make sure the most important keywords are in this area and don’t put any Java-script in the same area.
3. Content – Content is what people are looking for on your site; if you provide a lot of content and update it regularly, you’ll have an easier time attracting regular visitors as well as search engine crawlers, who will return to re-index your site when it is updated.
Ferny Ceballos and Raymond Fong well known seo experts teaching and preaching this concept over and over again. You should update your site with original content, not content that is duplicated (for instance, content from other websites or content already present on your site).
In the end if you take the SEONetworker Mastermind Group strategies to heart, you will be able to better your overall page rankings.
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