The main goal of your website is to produce LEAD GENERATION. Unfortunately most people believe the main goal is online sales, but that would be considered the ultimate goal. In order to get sales you have to generate leads first. Once you follow up with those individuals, if you do everything right it can produce a sale.
If you think about your website as being a machine, you will start to think differently about how you use it. If you think about it like a brochure, you’ll end up with a brochure. As Earl Nightingale said ‘we become what we think about’ and so it is with our websites.
What Is Lead Generation? There are two things that need to happen in order to generate a lead, at least as far as I’m concerned. Part One: You make an offer. Part Two: Someone indicates they are interested in the offer. That’s what I call a lead. In fact, that’s a pretty hot lead! And one that you will want to follow up on!
The Exact Nature of an Online Lead When it comes to having a successful website you will need to understand that in order for that to happen you have to have traffic coming to and from your site. Once you get them to your website then you will need to make sure that you obtain some type of contact information so that you are able to follow up with them. If you don’t there will be no way to get them back to your site.
Lead Generating Offers So, to get my email address you’re going to have to give me something! Give me a tidbit of information, something that I need, something that I’m looking for, something that will help me solve a particular problem. If you offer me that, I’ll give you my email address… Oh and by the way, your offer has to be of VALUE. That is value to me, the person whose email address you want.
What it comes down to is you can’t just ask people to subscribe to your newsletter. Granted, there will be a few who will anyways, but most of the consumers out there want something in return. Just remember that most of these people are already overwhelmed with all the information they have in their inboxes. So your offer needs to be something they really want to see.
Get the Offer In Front of the Visitor There is little point in hoping that a visitor will stumble across your website, search for and find your newsletter sign-up link and then subscribe happily to your newsletter. It just isn’t going to happen! Here’s the kicker. The MAJORITY of websites DO EXACTLY THAT! Have you heard the term landing pages? Well, YOU GENERATE YOUR LEADS ON YOUR LANDING PAGES! That’s right. Give your visitor the option to subscribe to a list that is relevant to the content of your landing page, with an offer that is also relevant and valuable.
Lead Generation IS List Building Looking back on this article you will be quick to realize that it’s about lead generation marketing. However, if you are not familiar with the term most people you will hear call it list building. To me lead generation is a better way to put it because you sound like you are target a specific type of lead that is right for you business. In any case, no matter how you look at it in order for you to be successful with your online endeavors you will need to create yourself a good list. Once you have put in the hard work you will be ready for some big time profits.
Stephen Tickner is an online marketing expert who would like to give you free information, with how-to video tutorials … tips sheets on Lead Generation Marketing. His company specializes in competitive affordable lead generation marketing services st petersburg.
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