SEO is one of the most highly scrutinized fields of marketing or of technology. There are always new principles to remember, as old ones are proven incorrect or are made obsolete. An important SEO topic that is debated today is how much text should go on a webpage in order to get it ranked highly in the search engines. Everyone has their own opinion, and there is no single solution that will work for everybody. However, on the bright side there are basic principles you can use to help you develop your own successful strategy.
Very generally, more content is better than less when it comes to getting your site ranked with SEO. A site with just a few words, or just a few sentences, isn’t going to be deemed as very valuable in the eyes of the search engines. For one thing it’s hard to make such a small amount of text unique, which is an important SEO ranking factor. For another thing, with just a few sentences of content, what is the purpose and value of the page?
Moving on from there, just because you need to create more content doesn’t mean that any kind of content will do. The wrong kinds of content – namely, keyword stuffed content, copied content and so forth – won’t help your SEO standing, and could even see you get penalized in the search engines. Of course, your site visitors also won’t be seeing anything that matters to them, so you won’t be able to convert them into customers either.
A minimum for any page on your website that you are trying to get ranked in the search engines with SEO should be approximately 250 words. With that said, there is nothing wrong with a content page with 1,000 or 2,000 words of content, as long as it’s all on topic, and it doesn’t look bad in the layout of your website. Most webmasters like to break those longer pages up into multiple smaller pages to keep everything more aesthetically pleasing, while also providing more opportunities to get individual pages ranked highly in the search engines.
It’s really all about providing a satisfactory level of content, that meets the expectations both of search engines and the people who actually visit your website. If you get ranked highly with your SEO strategies, but fail to provide anything of real value, visitors won’t end up buying your product or taking any action that you wanted. Alternatively, with content that provides value but isn’t optimized with SEO, you’ll never gain any ground in the search engines.
Therefore, you must remember to try to satisfy both of those opposing forces when you use SEO. You don’t need thousands of words on a webpage, and you certainly should always avoid excessive repetition of keywords and copying content from other sites. By including a minimum of content on all pages that you want ranked, in the range of 250 words or more, you will give yourself a fighting chance to be ranked highly.
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