WordPress out of the box provides standard management of the fundamental SEO meta information. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to modify the page title and page meta description.
The All-In-One-SEO Pack is a great WordPress plugin that finishes off the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack allows you you to change the most important page components – page title and page description. It also permits you to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google finished using the keywords for page ranking in the early 2000′s.
Page Title tags
This is the No1 SEO component to manipulate. Constantly make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.
) between the words.
The page title is the MOST significant SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more attractive to readers.
If your page needs to stretch to cover two or three keywords we have learned that you can still get good rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.
If you are a larger branded company you will probably want to add your company or brand name into the page title seeing this is displayed on Google. Keep it short and clean though. Do not add your brand statement just your brand or company name.
Page Descriptions
This element is NOT used by search engines for ranking purposes. Even So, most search engines will employ this in their search results so it is important. We have found that Google will use the description most of the time. We have not yet learned how it resolves if to use it or not. The rest of the time it will pick up the first piece of text on the page.
By having a good description it will increase your click through rates because the text will be more magnetic to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the start of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listing
Changing the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
SEO Magic Webs SEO Pack
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Good tips David.
I'd add to that: Write long titles for your blog articles (and in the form of a question for extra clickability).
You didn't mention tags David, do you have any tips for tags? A short list of tags? A long list? What's strategy do you recommend?