The definition of insanity is ‘doing the same thing over and over expecting a different result’. Well the definition as it applies to search engine optimization can simple be stated as taking the time to build an incredible website and not heeding the advice of those who have gone before you. Violating one of these rules can and will send your website to the back of the bus. Find and grasp the wisdom in this article and quickly review your website to see if you can be ‘convicted of a search engine crime’.
The More Links the Better!
Links are very important, but only links that are relevant to your site. Meaning, the sites that you are linked to should have the same keywords or relevant content that would appeal to your target customer. Using automated software to find relevant links and send link invites is cool, but in the end you must look at the site and determine its relevance. Rule #1 then is; do not link your site to a site that is not relevant to your content or content that that your potential customer is searching for. You should know this if you have done a thorough keyword study. Here is the bottom-line irrelevant links will get you irrelevant search ranking.
The search engine bots run on mathematics and they know how to analyze anything that is not a picture (for now) and they can determine your websites fate in milliseconds. Spiders may be blind to images, but they are not blind to domain names, the number of keywords on your site and the relevance of the domain and keyword on sites that are linked to yours. If you link to a site that is a ‘link pharm’ you will get penalized because the spider will think it is a site you own that you are using to boost your search results.
Stuff the Turkey Not Your Website
Loading your pages with keywords is big no-no #2. One of the easiest equations for the search engine to figure out is total word count of your page and the ratio o keywords. If you have more that 2% of your total text as your keywords your site will get penalized. Your reader will see that you are more interested in SEO and not in what they want. The search engines call this tactic keyword spamming and you don’t want any part of it.
When writing your content limit keywords to less than 2% of your total content and you should stay well within the guidelines of the search engine optimization rules. This means that you can use the term in the domain, in the title, the description, in each paragraph (in different tenses) and in the resource box if it is an article. Violation of this rule will get you sandbagged by the search engine and the customer, this is really insane, yes?
Do Not Make Your Site A Flea Market
It is true that once a customer buys from you that they will continue to buy from you if you continue to build a relationship with them. Limit your product offerings in the beginning and then expand your customer’s selection once they have bought. It is very true that if you give your customer too much information they will go away dazed and confused which is the opposite of what we are trying to achieve. Avoid mistake #3 which is called the ‘flea market’ rule! Your site should be serving a highly targeted audience. If you had twelve products, it might be better to break your site into four mini sites and have specific strategies for each one.
I Know! I’ll Grab Their Attention with Lots of Cool Graphics and Animation!
If you really want to scare your customers away use lots of flashy presentations and graphics. Serious buyers usually have their images turned off on their browsers and abhor websites with a website that says ‘be patient while the presentation loads’. Search engine spiders are blind to graphics so relevant pictures mean diddly-squat. The only thing the spider will pick up is the name of the picture holder which should be relevant to your content. If search engines can’t see the fancy presentation and it is proven that your potential customers number one do not like them, number two do not have the plug-ins installed to play them, why would you spend the money on a website that ‘flashes’ your customer?
If you adhere to these rules you will save yourself a lot of time and money. Focus on quality links, do not overuse keywords, limit the number of products or services and keep the design of your site spider friendly. Violate one of these four rules and all of your efforts will be in vain.
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