I spend a minimum of four hours a day promoting websites. Most days it is closer to double that.
I have, literally, tried almost every known website promotion technique. Article marketing is my favorite because it is by far the most effective. But, only if it is done properly.
If you pay attention to the following suggestions, you can expect to be successful.
1. Be sure you choose a good title for your article. Make it interesting and descriptive.
2. Do not write too formally or you will risk sounding stilted. But, avoid slang, especially if the nature of your website is such that you need to be taken seriously.
3. Be concise. Avoid going off on tangents.
4. Approximately 75% of your articles should be written on topics related to your website. The other 25% should be written on a wide variety of other topics, so your articles will wind up on the widest possible variety (and number) of websites.
5. Write your author’s box copy carefully, and choose your anchor text well. Be sure that the links to your site are embedded in your optimal keywords and phrases. My sites are education-related, thus I embed my links in anchor text like “accelerated degree programs”, “financial aid”, and “online degrees”.
6. Never submit a first draft. Do at least one second draft, even if you only find a few phrases you can improve. Then, proofread very carefully.
Almost nothing can impact your search engine rankings as quickly as article marketing. Do it properly and you’ll see great results.