Bookmarks or Favorites had now become an integral part of users’ everyday web experience and would remain so until powerful search engines such as Google and Yahoo. Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags.
It became apparent with the growing power of the new search engines that it was easier just to search for a particular site afresh each time. In effect, search engines were now able to provide a dynamic bookmarking service, or bookmarks on demand.
Bookmarking is done on the basis of quality and interests and does not often reflect their own sites content. Bookmarking manually to many sites used to be a time consuming process. Bookmarking sites have certainly brought a degree of order to the Internet, in the past this has always been a problem area for web users, as they generally have to visit many sites to gather information on a single subject.
The end-user will also have his surfing experience more pleasant as he’ll be able to easily bookmark the website, without the need to manually go to each of the social bookmarking site, and adding an entry with the title and URL. A listener hears a song on the radio, uses their cell phone to text back to a website with tags and star ratings.
Social bookmarking tools also share this characteristic: the more they are used, the more value accrues to the system itself and thereby to all who participate in it. Social bookmarking is the process of saving and tagging bookmarks to a pubic website.
Social bookmarking is a great way to meet people and promote yourself. It is the perfect way to share your favorite things from around the Internet and you even get to know about a lot of new things at the same time.


