There is no question that it can be very beneficial to optimize our websites so as to bring us much appreciated free and targeted traffic. The alternative would be to attract traffic using pay-per-click. I am sure we would all choose the free traffic over the paid. However, therein lies the danger. Many become too dependent on SEO for their traffic and when the search engines decide to make major changes with their algorithms, we sometimes see our free traffic go out the window, so to speak.
I still believe that it is essential and, of course, beneficial to hone our SEO skills. Many think that is is a very difficult and complicated thing to learn. In my experience, I have found it to be so much easier than learning the intricacies of PPC. Even when I first started my business, I found it took very little effort to reach the first page of Google with my articles. When it happened the very first time, I thought it must have been a fluke. When it continued to happen with my following articles, I realized that it was not necessary to know much more than I already did to continually rank well with Google.
As a beginner to internet marketing, I thought back then, that there were well guarded secrets to ranking well on Google. I was expecting that I would have to take a few courses to be effective. However, my thinking was so wrong. There is such an abundance of free information available on the internet, than you can be trained and ready to take action in no time. I searched on YouTube a number of times and this often led me to a video that actually instructed me, step by step, on how to proceed.
I do, however, recommend that you always have a few back-up systems in place. After all, if you do get caught in a major algorithm change you could lose all your traffic overnight. As mentioned, pay-per-click would be one. Another alternative is to be an affiliate for other companies and products. It is free to register with Clickbank and you can be up and running with very little effort on your part.
If you want to make even more money, you can create a product of your own. This is not as difficult at it sounds. There is a lot of free training available on how to create your own e-book, for example. When you have done that, you could even list it on Clickbank so that other affiliates can sell your product for you.
So you do not have to rely entirely on SEO to get great rankings on Google or the other search engines. For me personally, though, it is still the most effective way for me to get on page one. It’s good to keep in mind that in this business things can change in a twinkling of an eye, so you should still involve yourself with some alternatives. Never put all your eggs in one basket.
So is SEO the powerhouse it used to be? I believe it is. Yes, there might be tweaks to it in the future, but if it’s free traffic you are looking for then I highly recommend you learn everything you need to know about SEO.
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