I have been an Internet marketer on and off, in between fatherhood and full time work for about 2 years now. The way I go about it is probably very familiar to you. I’ll research a market and find a niche, find a product that I think will sell, research the competition, find some good keywords, and work out how I’m going to drive traffic. Although, not necessarily in that order.
Obviously, that’s a broad brush stroke, over the basic first steps one might take as an affiliate. If you dig a little deeper, you’ll soon realize there are many other factors to think about. Things like, are you direct linking, or creating your own landing page? What about tracking and analytics? Where is your traffic coming from – PPC, SEO or web 2.0 or a combination of these?
My intention with this article is to discuss how one makes that step up, from an affiliate marketer, to a product creator or vendor if you like, rather than going through the processes involved to becoming a successful affiliate marketer. As I said previously, I have been an affiliate marketer and had some success, but I can see that is not where the big bucks are. Don’t get me wrong, affiliate marketing can be, and is, an excellent way to make money online. It’s a great method, and probably the easiest, most popular way for beginners to get started.
If you take a look at the guru’s of Internet marketing, they all have one thing in common… They create their own products. Many of these “guru’s” are seen as leaders or authority figures within there chosen market, and people tend to treat them accordingly. This is where it’s at, by developing and creating your own product/products you can position yourself as an authority figure in your market place.
If you think about it, the competition between affiliates is huge. Lets look at the popular Clickbank, for varying reasons, it’s often the first point of call for newbie affiliate marketers. Just take a look at how many “make money with Clickbank” training guides, programs and courses there are available online today. Hundreds of newbies are being pointed towards Clickbank everyday.
Think about this for a minute… What if you had your own product that affiliates could sign up with and promote? What if your product was on Clickbank? The potential is huge, you could have literally hundreds of affiliates around the world selling your product for you. Think about the financial benefits, and how they could flow for years after you have created your product. I know of at least one marketer who created a product over 2 years ago and to this day he is still seeing affiliate generated sales flowing into his bank account on virtual auto-pilot.
So it’s clear to me, in order to end the 9 to 5 rat race, and really kick this Internet marketing into the next gear, one of your best chances is to have your own product. Yes, easier said than done, but with enough experience, knowledge and the confidence to be able to back yourself you can move from an affiliate mind-set to one of a product developer/creator.
Before you buy anything online check out Mike Hill’s Sales Tsunami to boost your business. This guy knows his stuff, no hype just pure content.
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