Google AdWords For Dummies
Posted by admin in Google Adwords Wednesday, 9 December 2009 13:54 5 Comments
- ISBN13: 9780470455777
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your A… More >>
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Only about 1/3 of this book is about google adwords. The other 2/3 is about landing pages & customer followups!
Most of the good information from this book is in the form of quotes from Perry Marshall!
So, don’t buy this book if you already know about internet marketing. Get Perry Marshall’s Ultimate Guide To Google Adwords instead!
Rating: 1 / 5
I’m not really a review person unless I really like something and this book I really, really like. I started a small online business last year called glorope.com. using only the methods that I learned in his previous book, we grew at an amazing rate. I have ran businesses before but never succeeded because I never understood marketing. Well, adwords makes it so easy but only if you understand how to use it and are willing to change your website to make it user friendly. If you are a small business, and you have a website, you have to get on adwords. I have a couple friends that I helped get started using this book as well and one of them told me they dropped all other marketing outlets and now focus all their effort and money on adwords. I just ordered this new copy so while I don’t “officially” have it yet, I know it’s going to deliver.The book will cover everything from how to write an effective ad to how to optimize your website to deliver on the promise your ad creates. I’ve since sold my half of the glorope.com business but I’m actually dying to find something else I want to sell online just so I can use these tools again. Bottom line, they work! Thanks Howie!
Rating: 5 / 5
Greetings,
Like the previous reviewer, I also do not yet own this book. However, I own the first edition, AND, have been personally trained by the author, Dr. Howie Jacobson, specifically in Google Adwords. Howie has himself been taught from some of the best names in the internet marketing arena and has been at this game for over 5 years. Howie’s knowledge of Google Adwords is comprehensive, but equally as important, he knows how to communicate these best practices and concepts to beginners.
The cost of the book is a “pittance” compared to what is at stake for your small business. On a money-making note, when Adwords is used properly, the advantages gained will not only increase your web traffic and sales, but it will also help you dominate your competitors whom are completely ignorant to the intricacies of the Adwords System. All of which is known, understood, and clearly communicated by the author.
(SIDEBAR: After you invest in this new edition, I would highly recommend HIRING Howie (for consulting) because he’ll answer any and all of your detailed questions to give you a complete “road map” of how to proceed effectively and in a timely manner. Consider his consulting fee a great investment on how not to lose your shirt when merging into this volatile game of Google advertising. Many “know it alls” have lost tens of thousands of dollars by not flipping one or two important “Levers” in the Google Adwords System. And, Google’s default levers need to be properly “tweaked” or you’re in for a world of hurt! You don’t want to start off behind the 8-ball.
As a Google Certified Professional myself, I can easily say that Howie knows everything you need to know to put your best foot forward and position yourself to begin profiting from his valuable information.
Best of Luck.
Garrett Todd
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Rating: 5 / 5
I knew nothing about AdWords before reading this book. After reading the book, I don’t feel like a pro, but I certainly feel well equipped and confident enough to create and maintain campaigns, and perform any intermediate adwords tasks. Plus, the 25.00 coupon code makes the book cost next to nothing. Please read at least the first part of the book before applying your coupon though, so you can get the most benefit of your credit.
Rating: 5 / 5
This book follows the well written and informative “Adwords for Dummies” by the same author It contains new information you will not find hard to absorb. This book is also well written with the information presented intelligently. You do yourself a disservice if you don’t read this book!
Rating: 5 / 5