I am looking to buy some advertising space on relevant website for my company. How does that impact search engine optimization? Do those bought links count against you or in favor of you?
it depends upon the quality of the link. If you are buying space on a web site that has a considerable number of other outgoing links on the same page or if the site is does not have a complimentary subject – then you may not get any benefit from the link.
Not usless you are completely out of sync – right time, right place, right medium, right content, right people – all precisely meant for the target viewer!!
positive
it depends upon the quality of the link. If you are buying space on a web site that has a considerable number of other outgoing links on the same page or if the site is does not have a complimentary subject – then you may not get any benefit from the link.
Here is Google’s advice: http://www.google.com/support/webmasters/bin/answer.py?answer=35769
Not usless you are completely out of sync – right time, right place, right medium, right content, right people – all precisely meant for the target viewer!!