This time he raps about the basic steps of starting a PPC (Pay-Per-Click) campaign. lyrics: you want to start SEM well heres what to do focus on a product and find a niche too you want to get the listing I’ll give you some assisting SEo & SEM, they are coexisting to cover all the bases you must have patience research all your keywords and your phrases they all sound good but they may not be a factor several ways to check and I prefer word tracker very vague phrases should get denied longtail keyphrases are more qualified check the cpc, that’s the cost per click make a judgement call, is is worth that hit if it is then keep it if its not then delete it stay within your budget, that’s not a big secret track your results, reporting is critical and set your goals right be Google analytical Google Adwords and Yahoo Search Marketing if your business local make sure you geo targeting the user only clicks on what sounds best make sure you use very descriptive ad text its a must that you use correct landing pages if they see what they want, they easily persuaded when they convert that’s a win win when your site is bookmarked they’ll come back again cpc will go, ctr will skyrocket roi will get better, that’s more money in your pocket and if you smart, you’ll invest in more phrases but that’s up to you, I’m just giving you the basics you got it then fine, if you don’t hit rewind listen closely and play it back 1 more time that’s just the start anymore might cost I have to deal with …