Posts Tagged ‘Autoresponder’
An Internet Marketers Best Friend: the Autoresponder
Posted by admin in Autoresponders Wednesday, 1 September 2010 19:49 No Comments
Have you ever heard of the expression “A diamond is a girl’s best friend?” Well an auto-responder is a marketer’s best friend! So what is an autoresponder and how is it a marketer’s best friend? An autoresponder is a program that allows you the ability to send out emails to a large group of people all at one time. In addition, it allows you to pre-program those emails in advance so that the recipients receive them in set intervals (i.e. every 7 days, etc).
Why is an autoresponder a marketer’s best friend? There’s a saying that goes as follows…”Exposure is everything but the fortune is in the follow-up.” You can expose a prospect to your web site and they may buy what you have to offer. However, if you really want to significantly increase the chances of getting a sale, then you need to follow up with as many people that visit your web site as possible. Autoresponders provide you with the ability to do just that.
When you receive a visitor to your site, you need to convert them from being a prospect into a subscriber to your autoresponder. This will allow you to email them with follow up emails and other promotions they may be interested in. One of the best ways to get a prospect to subscribe to your autoresponder is to offer them a “bribe” or a “free gift.” In exchange for the prospect providing you with their name and email address, you can provide the prospect with a free e-book, a 7 day e-course or even a free audio or video. The prospect subscribes to your autoresponder to get the free gift and you now have the ability to follow up with the prospect.
“But email marketing is dead” you say? “No one is getting any of my emails because of the SPAM filters.” This is nonsense. UNWANTED email marketing is dead, but the bottom line is if people WANT your email, they will get your email. The key is you have to sell people on wanting to receive your emails.
Maybe you send the free gift to them via email so that they have to give you the correct email address in order to receive the free gift. Maybe you promise some additional information at some point in the future via email so that they will want to make sure they are getting your emails. Ultimately, people will find a way to receive your emails if the want to be able to read them.
Most people who have email accounts are already familiar with the concept of a SPAM filter or folder. As part of their email routine, they scan their SPAM filters to see if there are any emails that they want to receive. If you are providing information of value to a targeted prospect, even if your email gets blocked through a SPAM filter, the prospect will unblock your email and read your email.
Yet another benefit to utilizing an autoresponder in your email marketing is that they provide they ability to email your entire list at one time through sending out a broadcast email. This is a very useful and valuable tool for many email marketing strategies. For instance, maybe you might want to offer a monthly newsletter to your subscribers. Perhaps you are using affiliate marketing and you are making an offer to your list. All of these techniques require the use of an autoresponder. Therefore, if you are not using an autoresponder in your email marketing strategies and techniques, you are missing a vital component to your marketing funnel. Remember, an autoresponder is a marketers best friend!
Mark Garland is the owner of AnalyzedMarketing.com and has instructed numerous individuals on how to become more successful on the Internet. If you are interested in learning more about how to effectively market your business or website than you will want to sign up for his FREE REPORT at: http://www.AnalyzedMarketing.com/newreport.html
What to Look for When Choosing an Autoresponder
Posted by admin in Autoresponders Tuesday, 31 August 2010 13:48 No Comments
Many people underestimate just how important an autoresponder is to their business. If you’re working on the Internet, an autoresponder can not only help to infuse new life into your existing business, it can help you to launch a new business altogether. The reason that this is the case is that many individuals will land on your webpage and quickly leave, never to return again. If you are giving them the opportunity to sign up for an e-mail list that is powered by an autoresponder, however, you have the opportunity to market to them many times over.
Although there are many different options that are available whenever it comes to an autoresponder, it basically boils down to having them all in one particular location. You have the option of either housing the autoresponder software on your server or buying a remote service such as aweber. For those that are just starting out in business, it is a much better idea to get a month by month service that will take care of all of the maintenance and e-mailing for you. All that is really needed on your part when using one of these services is to set up the initial autoresponder series and place the sign-up form on your webpages.
Another very important option to look for in an autoresponder is the ability to continue using them as an e-mail delivery service. Although many people set up a series of autoresponder’s that run for up to a year, many individuals like to send periodic updates that are related to a specific topic that may not have fit into the original series. An autoresponder company should have the ability to broadcast these messages for you to either your entire list or to those that have reached a certain number of messages in the autoresponder series.
Finally, you need to look for a reliable service that has a good reputation. Because so many companies are now blocking e-mails as a result of the spam problems, you want to make sure that yours are getting through. By choosing an established autoresponder company that understands what it takes to be in the good graces of e-mail services, you will be in a much better position to be profitable with your marketing. After all, what good is the perfect e-mail if it never makes it through to your client’s inbox ?
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Autoresponder Service You Can Rely On
Posted by admin in Autoresponders Monday, 30 August 2010 07:48 No Comments
A necessity of most internet marketers, affiliate marketers and anyone else who wants to sell a product or merely distribute information via the web. Autoresponder services are at the top of the heap of most preferred marketing tools.
Autoresponders offer a lot of features to make your job a thousand times easier. No wonder they have been gaining a lot of popularity over the years in the marketing world.
Along with a great reputation, they have held their rightful place at the forefront of web based marketing tools and solutions. Autoresponders are a must these days.
Everyone else is using them and for good reason: they allow marketers to stay in touch with clients and potential clients and get the word out about new developments almost instantly.
One thing that worries many less-technically minded marketers out there is that many autoresponders are difficult to install and set up, sometimes requiring technical assistance and taking up a lot of your valuable time. Most autoresponder services do not require you to be a computer whiz to get up and running.
In fact, you do not need to install any software on your own site! This will save you a lot of time and headaches, especially if you came to marketing from a non-technical background.
Better yet, most autoresponders are easy to configure. Any changes you want to make can be done through an online control panel which is both simple to understand and to use. As a marketer, you know the value of frequent and constant fine tuning of your campaign. This kind of flexibility can keep you on top of your game.
What features do these autoresponder services offer you? They know that you are in the business to make money and they help you to maximize your earning potential by giving you unlimited autoresponders and follow up messages, letting you send messages as lengthy as you want and offer you detailed tracking and statistics. These are all vital for your target marketing efforts.
You can make the focus of your campaign as narrow or as broad as you see fit by using this information which is collected for you and accessible through the intuitive control panel interface. Just think of the time you will save, time which can be much better spent finding more leads and writing sales copy. You get the idea!
Free technical support is also offered, a boon to the marketing professional who knows what a hassle technical support can be with some of the competing services out there. You can spend more time selling and less squinting at the small print in a technical manual or wading through web forums for advice.
One of the greatest exciting features offered by most autoresponder services is the double opt-in. This ensures that you do not get email addresses on your list from idle passers-by and also it keeps your list from being spammed by unscrupulous operators. Anyone who has ever had to sort through hundreds, even thousands of spammers email addresses flooding their email list will tell you that this is a lifesaver.
Using autoresponder services have revolutionized the way marketing and business is done over the internet. If you have not yet been using these services, you are greatly missing out on a lot of opportunities that are being handed over to those who do employ its use.
Alan Largo is the creator and administrator of Better Solutions and strives to assist others identify with an ever-expanding internet marketing presence through informative reviews. You’re invited to visit Better Solutions to read his most recent article review.
Email Marketing – 7 Do or Die Reasons for Using a Professional Autoresponder
Posted by admin in Autoresponders Sunday, 29 August 2010 01:47 No Comments
Never under estimate the power of a professional autoresponder. I’ve seen businesses crumble, profits lost and reputations smashed by people using free autoresponder services. So you that you never have to suffer the same fate here are 7 “do or die” reasons for using a paid, professionally hosted and managed autoreponder system.
1. Helps you leverage JV opportunities…
When you have a highly responsive list of subscribers (worth around $1 to $3 each) you can negotiate higher affiliate commissions when promoting someone’s product to your list. You simply must have a professional autresponder to manage these mailings (your reputation will depend on it).
2. Gives you cash on demand…
Having a responsive list of subscribers means that you can generate cash whenever you send them an email message. Why take risks with a free autoresponder?
3. Adds value to your business…
Your subscriber lists can add huge extra value to the net worth of your business. If you decide to sell your business your list of responsive subscribers will increase the amount of money you’ll get for it. A professional autoresponder gives you the peace of mind needed.
4. Manages a critical business asset…
Over time your autoresponder lists of subscribers become your businesses biggest most valuable asset. Would you trust this asset with a free autoresponder service that could break down or disappear overnight, without notice?
5. Sends follow-up emails automatically…
You can pre-load your autoresponder with a series of sequential email messages. You then specify when each follow up email should be sent out to your subscribers. (Whilst a free autoresponder can do this, how reliable will it be?)
6. Delivers your valuable content for you…
You can pre-load your autoresponders with email messages that help you enhance your sales and marketing messages. This could be by giving away content, promoting your own products and making affiliate product recommendations.
7. Set and forget…
An autoresponder system will automatically add people to your autoresponder list databases when they subscribe via an opt-in form. Then automatically follow-up on them whilst you focus on managing and developing other areas of your business.
Right now I have one question for you…
“Is the autoresponder service you’re using free or paid?”…
If it’s free I highly recommend you reconsider this strategy because it’s floored from the start. If you’re using a paid professionally managed and hosted autoresponder service then my hat goes off to you for making exactly the right choice.
Which are you?
Brian Terry is the Co-Founder of ListHero.com The fastest, easiest, simplest way to build your list for FREE using nothing more than your website and a professional autoresponder system.
Go here now: http://ListHero.com/AB
