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Home Page > Internet > Internet Marketing > Social Media Warfare For Real Estate Agents

Social Media Warfare For Real Estate Agents

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Posted: Dec 04, 2010 |Comments: 0
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Hey Real Estate Agents, You’re Doing It Wrong!

Real estate agents have bad social media habits. Every real estate agent or agency is the same. They create an account on Facebook, MySpace, Twitter or some other social network then start spamming addresses they have for sale. This can’t honestly be working, so why do you do it? The most common answer, “I don’t know. I saw other people doing it so I thought it must work.” Ouch.

Loosing the Social Media War

No one gets on Facebook or Twitter to shop. People are on Facebook, Twitter, and other social networks to socialize with friends, play games, and have fun. If you want your business to succeed in social media you need to find a way to make it fun or people will ignore you. Social media is for being social; it is not an ad in the classifieds.

Imagine if you were at a coffee shop having a drink with friends and a stranger walked up and tried to sell you something. You would probably dismiss them then try to ignore them so that they didn’t talk to you again. Interrupting someone’s social time with a hard pitch doesn’t work well, but that’s what most real estate agents are doing on social networks.

You will fail on social network websites if all you do is advertise. That doesn’t mean that you can’t use social networks for business or that businesses don’t benefit from social sites. Social media is a powerful marketing tool, but you have to use it correctly or you’re wasting your time.

Home Buyers and Social Media – Understanding Your Audience

The average home buyer is only interested in buying homes once every few years. Your posts (homes for rent / sale) instantly become boring to us once we’ve found a place to live. If your posts are boring to us and don’t benefit us then we will remove you as a connection, block you, flag you as spam, or ignore you.

Finding new customers is harder than keeping existing customers. If you want to keep us as contacts and get referrals from us then you need to appeal to us even when we aren’t looking for a place to live. Real estate agents are too self serving in social media. That is why you have such a hard time making and keeping good social media contacts, which makes it harder for you to build new connections and get referrals.

Social Media Battle Tactics for Real Estate Agents

Real estate agents need to do three things differently with social media.

Don’t only post the properties you have for sale or rent.
Make house hunting more fun.
STOP TYPING IN ALL CAPS AND USING EXTRA PUNCTUATION.!.! IT’S AMATURE!!!!!!!!!!!!

1) Stop only posting your classified ads. Instead post things that are beneficial to home owners and people that are thinking about buying a home. Anything valuable that you can offer as a social contact before and after we buy a home from you will work. If you are valuable to us then we won’t delete you, we’ll read your posts occasionally, we’re more likely to recommend you, and you have a better chance of still being on our contact lists the next time we move.

Examples of good post topics…

CITY NAME announces plans to extend the freeway.
Learn how to fix a slow drain – short DIY home repair video on YouTube.
Just how much do energy efficient light bulbs save on your electric bill?
CITY NAME will be opening a recycling center next month.
How often do you need to change the air filters in your home?
The grand opening of the new Home Depot on STREET CORNER is this weekend.
STUDENT from LOCAL SCHOOL is nationally recognized for his science project.

The examples above are not only useful and interesting to us, they also sell the community. If I’m sold on the community then selling me a house in the community is a lot easier. Post about things that we care about, not just what you care about. You can still post the homes that you have for sale, but mix it up to bring some life to your social media.

2) Make house hunting more fun. You can use social media for direct marketing, but you have to make it fun to be effective. Here’s a freebee…

Post a riddle on your social networks and leave clues at each of the houses you have in a certain area. The first person to reply to your post with the correct answer to the riddle gets their application fee waived. In order to solve the riddle we will need to gather clues from each of your houses in that area. If we already planned on house hunting the day your contest starts which houses do you think we will be visiting first, yours or your competitors? This is just one example of how to get people to focus on your houses when they go house hunting while making your social media fun.

Use the same social media to promote the contest in advance. If no one replies to your riddle contest then that tells you loud and clear… You might have lots of friends, fans, and followers, but they’re all ignoring you.

3) READING HEADLINES OR SENTENCES IN ALL CAPS IS ANNOYING. Typing in all caps or adding unnecessary punctuation will not get people to listen to you. People are actually less likely to read something online if they know its blatant advertising and all caps SCREAMS poor advertising.

Recap – How Real Estate Agents Should Use Social Media

Social media is for being social; it is not an ad in the classifieds.
You will fail in social media if all you do is advertise.
If all you post on social media is your listings then you are wasting your time.
Post things we (home owners) care about, not just what you care about.
Make your marketing fun for us.

Now Pay Close Attention –

Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:

[Problem #1] How To Find Interested Facebook Users

[Problem #2] How To Bring Them To Become Your Fans

Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.

First: Click Here For Facebook Fans
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.

Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 – 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.

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jemmett baier -
About the Author:

With over 500 million users, Facebook is by far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!

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Using Social Media to Strengthen Customer Relations

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Home Page > Internet > Internet Marketing > Using Social Media to Strengthen Customer Relations

Using Social Media to Strengthen Customer Relations

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Posted: Dec 03, 2010 |Comments: 0
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Social media began to be prevalent around 2005. Today, it’s sites like Facebook and MySpace that are prevalent among all age groups, although they began with a focus on young people as their main audience, to keep in touch. Today, corporations use these sites to improve customer relations. As of 2009, social media has begun to revolutionize the way corporations are managing their customer relations altogether.

According to IT research and advisory company Gartner, by 2010 60% of Fortune 1000 companies will be using social media in some form as a way to improve customer relations. That’s the good news. Gartner also posits that over half of the companies using web 2.0 sites for this function will do it wrong and actually harm customer relations. Gartner suggests that companies focus their analysis on customer online buying in order to offer a direct calculation of return on investment in terms of sales and customer loyalty coming through social media sites.

Gartner has said that there are four steps that businesses need to pursue so as to use social media successfully as a means to improve and manage customer relations. The first step is to clearly define what the purpose of the social and media initiative is. The second step is that a company must be willing to surrender some control over social media as a means to customer relations, because the public at large wants to “own” part of the relationship as a reward for their participation.

Companies then have to reward those customers that participate socially. This may mean allowing them to vote on, or otherwise rate contributions and information on the site. Finally, companies must appoint someone in-house who has the skills to head up a social media customer relations initiative. Using web 2.0 sites for customer relations should never be an afterthought. In fact, it should probably have someone specifically devoted to it full time, with their own staff if necessary.

Social networking has indeed changed customers’ and prospects’ behaviour, in critical mass. Gartner has stated that these customers can no longer be described demographically in a way that is entirely accurate or adequate; demographics are the usual means of measurement when it comes to corporate customer relations’ effectiveness.
However, with that said, don’t spend a lot of time or effort in trying to use social media as a focus with any great effort unless you know it will pay off by driving truly valuable traffic to your website.

Non-linear Creations did a year’s study of five social media sites, and their effects. These web 2.0 sites were Stumbleupon, MySpace, LinkedIn, Twitter, and Facebook. It was determined after that year that social media sites drove about 18% of its site visitors from referring sites in aggregate.

In the Case of Non-linear Creations, Linkedin and Facebook outperformed the other social media site. That’s important, but it isn’t the whole story. What about conversion rates? Non-linear Creations measured conversion rates by whether visitors downloaded one of their white papers, subscribed to their blog or newsletter, or contacted them by phone or email. In this case – driving real prospects – Linkedin outperformed the other sites. Traffic from Linkedin was much more likely to convert than the average site visitor. Other web 2.0 sites actually underperformed the average.

There’s no guarantee that Linkedin will give your company the tangible results that Non-linear Creations got. It probably depends on what type of business you have. It is not quite understood what the less tangible benefits are of reaching customers online in a way that makes them feel as if the brand is listening and cares enough to interact in the way they desire. One of the things people dislike about customer support call centers is their anonymous feel. It keeps them from feeling a sense of relationship to the brand. So far no obvious downsides of using social media for customer service, so it would seem to be in any company’s best interests to use this form of outreach.

It certainly isn’t hard to create accounts on web 2.0 sites. The hard part is in actually interacting with customers on them, listening to them, and analyzing your online visitor numbers to see which sites give you the most return on investment in terms of online sales or some other metric. At that point you’ll have to determine how much effort to put into making under-performing social media referrers more effective.

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Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:

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(ArticlesBase SC #3783020)

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Knowing the ABC’s of Behavior Can Benefit Your Child in Special Education

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Internet Marketingl
Dec 18, 2010

Does your child with autism or another disability have difficulty with their behavior at school? Are you trying to figure out why your child is misbehaving at school? This article will introduce you to the ABC’s of behavior. It is the first place to start, in trying to figure out why your child has behavioral difficulty.
The process for figuring out what the behavior is and what to do about it involves 6 steps: Step 1. Determinatio

Video Marketing – Show Them What You Mean

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Internet Marketingl
Dec 18, 2010

Today we have high-speed connection. What that means is that more people have access to video. People are even able to view streaming video through their portable devices now. The result is that the media is in demand. Today, despite lowering illiteracy rates, there is more call for marketing with fewer words. People may be more likely to click a video link than they are to click a link to text. These tendencies are a concern to individuals th

Winsor Pilates Review – Learn The Truth About Pilates

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Internet Marketingl
Dec 17, 2010

With Winsor Pilates being one of the top fitness programs worldwide, its reviews have been excellent.
Most experts believe it will be a long time until another breakthrough comes through the fitness industry that changes the industry so dramatically.
Since Winsor Pilates reviews have been so excellent it has attracted a substantial amount of clients including top Hollywood stars and it has created a whole market of books, video

Quality and Relevance in Building a Video Website

Internet>
Internet Marketingl
Dec 16, 2010

In the online community, the key to making a successful website is to make it appeal to the market effectively. Most of the time, the tendency that you are likely to pursue is to go through unnecessary steps that in the end doesn’t really help in the process at all. In making an effective website, the secret most often is staring at you right in your face and you don’t happen to realize it.
If you look at the habits that people are ada

Create Your Very Own Digg Clone

Internet>
Internet Marketingl
Dec 15, 2010

Do you want to find one of the best Digg clone scripts to get your own social news publishing website? If so, you have to search a web development company that can provide you good Digg clone scripts through which you can provide more freedom in voting genuine articles or news?
There are some features that you should look into all Digg clone scripts that make a dig clone more worth to be purchased. Now let us have a quick look at those

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Social Media – 5 Questions to Ask to Find Out If You Will Be Successful With Social Media Marketing

Posted by admin in Media buying Friday, 7 January 2011 13:52 No Comments

Social Media – 5 Questions to Ask to Find Out If You Will Be Successful With Social Media Marketing document.body.offsetHeight ? document.body.scrollHeight : document.body.offsetHeight + ‘px’)}*:first-child+html
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Home Page > Internet > Internet Marketing > Social Media – 5 Questions to Ask to Find Out If You Will Be Successful With Social Media Marketing

Social Media – 5 Questions to Ask to Find Out If You Will Be Successful With Social Media Marketing

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Posted: Nov 14, 2010 |Comments: 0
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Social Media is any online platform where people can connect, have conversations and then build relationships. After those relationships are built you can then use those platforms to market your products and services online.

Marketing on the Social Networks uses the model of “Word of Mouth Marketing” which is the most successful form of marketing there has ever been. Word of Mouth Marketing works because people are 3 – 4 times more likely to buy something from someone they know, like and trust than they are to buy something after watching or listening to a traditional marketing message.

Social Media Marketing is Word of Mouth Marketing on steroids!

Question #1 – Are you passionate about your products and services?

Social Media Marketing is built on the model of Word of Mouth marketing so it really only works well when you are selling something you are truly passionate about. When you are passionate about something it is not chore to talk about it. Conversation is an important part of a successful Social Media Marketing plan.

Question #2 – Do you have a true desire to help others with your products and services?

When you truly desire to help others it shows and the people you have relationships with online will feel your intent. You also won’t resent the time you need to spend explaining how your products and services will help others and your passion will be infectious. This will make you memorable. If your friends and fans need what you are selling it will be an easy sell because they will feel your passion. If they have friends or fans that need to find out about you them will pass your message along.

Question #3 – Do you need a way to show case your products and services to a larger audience but you don’t have a lot of money to spend?

Social Media is perfect for businesses that have a small advertising budget. Most campaigns can be started with very little cash. After your sites are set up and optimized you can maintain them yourself so the cost is not in dollars but in time. Then later when you become too busy to handle it all on your own marketing you can hire someone else to handle those tasks that can be outsourced.

Question #4 – Do you hate to sell but know you must make sales to survive?

The old saying goes “we love to buy but we all hate to be sold” and that is never truer than when we are trying to sell our products and service using the Social Networks. The power of Social Media Marketing is in the fact that first you create a relationship with people in your target market and then provide them with relevant and useful information. If they need what you are selling they come to you “pre-sold” because they already know the value you bring to your market. This makes it the perfect platform for you if you are offended traditional forms of marketing that rely on hype and over-inflated promises.

Question #5 – Are you often offended by traditional forms of marketing?

The world is changing and many people are offended by the traditional marketing model. They hate the hype and in your face sales tactics. Most people now belong to at least one Social Network such as Facebook and they are less and less tolerant of businesses that do not want to engage with them on a more personal level. Even big corporations such as Dell, Starbucks or South West Airline are finding out the benefits of actually creating a connection and having conversations with their prospects and customers.

Social Media works great for them and it can work even better for entrepreneurs and small businesses that are more suited to creating personal connections and who ready to change quickly to meet the needs of their market.

Would you like to learn more ways to use Social Media to market your products and services online? My name is Lauren McMullen and I teach coaches, speakers, authors, consultan

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Impact of Media on Learning

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Impact of Media on Learning

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Abstract

Media has opened new dimensions in learning. Now education is no longer a constraint for anyone. Media has brought education to the doorstep of each and every individual. All forms of media- the newspaper, radio, television and the internet are equally important in imparting education. As the technology is progressing, the different educational modules are being channeled through certain community access centers like community radio system, televisions, internet, community multi-media centers etc. Media literacy or education does not only mean to be entertained by media but to learn something from it. As a major part of the learning process is concentrated on children, media plays a significant role to satisfy their intellectual curiosity. Children often learn important things through the media, which change their perspective to life. Moreover, radio has now started to enter into the educational sector commonly known as Community Radio System, which indirectly forms the part of e-learning process. Computer-based education has transformed the traditional offerings of distance learning. This medium of education converts the traditional static resources into interactive and interesting online modules for the learners. The primary motive of the Interactive Learning Modules is to create modular interactive learning materials for the development of education and to demonstrate their effectiveness in university curricula as well as industrial training programs. Interactive Learning Modules, which is another form of media, serves the purpose of both the technical and management corporate trainee people along with the people with learning disabilities. The main aim of this article is to focus on the positive effects of media on learning and how different forms of media have contributed to the development of mankind.

Media and learning: New dimensions

Author: Bipasha Chowdhury

Introduction:

Media is everywhere; it has become a part of our daily life. The media plays a dominant role in the learning process. Its impact is vast in shaping the life of an individual. Media has the potential to shape personalities, change the way we perceive and understand the world and our immediate reality. Though we know that all good things have both good and bad effects, likewise, media too have some positive and negative effects. Moreover, we have seen that a large number of people depend on the internet to collect information, read news, listen to music and download movies, play games and also for work. Newspaper, Radio, Television and the internet- all form part of the media and are important in imparting education. Media offers culture, sports, information, entertainment, current affairs and education. Sometimes the impact of media is very high. For example, children love to watch the superheroes and sometimes try to copy their actions while playing. On the other hand, the impact may not be so vast or immediate. It happens gradually as children see and hear certain messages repeatedly. Some of the devastating advertisements include: Fighting and unnecessary quarrel, cigarettes and alcohol being shown as the symbol of heroism, style and attractive, but not deadly and unhealthy. Moreover, violation of laws is shown as a means to gain justice and sexual action with no negative results, such as disease or unintended pregnancy. In recent years, the impact of media on teaching and learning has increased tremendously. New opportunities are being provided to give a techno-touch to the traditional educational process and system. As the society is becoming media-savvy day by day, the educational modules are being channeled through certain community access centers like community radio system, televisions, internet, community multi-media centers etc.

Media and Children:

Media Literacy: “the ability to access, analyze, evaluate and communicate information in a variety of formats.” —David Considine

The role of media in imparting education is increasingly on the rise. Media surrounds us and is present in everything. This phenomenon has made learning easier and interesting for children. Television, radio, and computers are gradually entering classrooms and changing the way of learning. With the onset of new technologies and the emerging trends in the global economy, the present day education is changing. Therefore, there is a need to educate ourselves with the emerging wave of technology. It is well known that by learning to read and write, we can be called literate. Similarly, in the 21st century, by gaining knowledge about the different aspects of media, we can also be called media literate, although there are both positive and negative sides of it. Therefore, as we are adopting the good from it, the bad should be avoided. The negative messages could be avoided by developing the skills of questioning, evaluating and analyzing them. This can be called media literacy or media education.

Media literacy or education does not mean to know about media but to learn something from it. Moreover, we find the subjects that we learn in our curricula are also found in media. They may be related to arts, science, different languages, social sciences and health. It also helps to develop critical thinking skills. The students can get a vast exposure to the pop-cultural references. They can get statistics and data from the news, which can be the basis for math and science learning. The teachers can also incorporate media analysis whenever the Internet, television or video are used in the classroom.

The impact of media is vast on children and even on the adults. The intellectual curiosity of a child is satisfied by media literacy. At present, in order to exist in the competitive market, there is always a need to equip oneself with better knowledge and analytical skill. Apart from books, television also helps to improve the Intelligent Quotient and General Knowledge of every section of the society, particularly the children. Media education skills develop the children’s thinking and analyzing power, which in turn, inspires them to make queries and think about the media messages they watch, hear and read. As a child tries to critically analyze the things he reads, likewise he tries to do the same with sounds, actions, moving pictures etc. There are numerous benefits of media on children. The first and foremost effect of media is definitely the accumulation of General knowledge, different dialects and cultures. Television boosts the social awareness of a child to a great extent. Sports channels develop the logical mindset of a child. Cartoon channels keep the children happy. News channels increase the vocabulary of the children and inform them about the positive and negative impacts on the society. It increases the concentration and retention power of a child, which benefits their studies to a great extent.

There are also negative effects of media on children. Children often learn certain things, which change their perspective towards life. For example, if they watch violent scenes on TV, their nature tends to be the same. There are many incidents where children try to imitate the super heroes and it results in death. Studies often get hampered and lapse of concentration occurs due to excessive watching of television. The advertisements shown in the media often captures the mood of the individuals. Generally, girls are very vulnerable and sensitive about their physical image. When an adolescent girl watches the ads that show unless we buy a product or carry the style statement or wash our hair with a specific shampoo and look smart like a slim model, we don’t get respect in the society or get a job. These messages attack our self-esteem and create a negative impact on a child. Two Studies conducted by the South Australia’s Flinders University have revealed that “television advertising featuring idealised thinness negatively affected both the mood and the body image of adolescent girls, with those in the 13 – 15 year age group being more affected”.

On the whole, media has made a tremendous impact on children. Compared to the positive impact, the negative impact is too negligible. The craze of media is such that no one can escape its vibe-be it the adult or youth.

Effect of Community Radio on Education:

Radio has now started to enter into the education sector with the name of Community Radio System. The term Community Radio signifies radio broadcasting with the objective of serving the community by involving members of the community in the broadcast of their programmes. It will help the students to hone their public speaking skills. Though the concept of teaching through radio or television is quite new, but some media or production companies have come forward with such kind of proposals.

Certain questions may crop up about the validity of the relation between radio and learning. The readers may also ask whether the community radio is performing any tasks of e-Learning. If learning is universal and ‘e’ is used for ‘electronic’, then why can’t the verbal knowledge spread through electronic media like community radio as a part of ‘e-Learning’? The advantage of a community radio is that any listener within the range of five to ten kilometers can tune in the radio channel. Community radio is helpful enough for people of the poor and developing countries and even for people living in rural areas without basic amenities like electricity, satellite television, internet etc.

In India, the non-commercial organizations were not allowed to run radio stations. The private organizations with good financial background like Radio Mirchi, Red FM, Big FM, Radio city and educational institutions only get broadcasting licenses. This distinction is little reduced with the Cabinet decision. This move has triggered modest celebrations among a number of community radio, NGOs and broadcast professionals. A number of broadcasting organizations have moved forward to introduce community radio in schools and colleges. With the introduction of this technology, quite a few civil society organizations have come forward to broadcast their educative radio programming over AIR.

Webel Mediatronics, a profit making company, engaged in the development, manufacturing and in the areas of Studio and Broadcasting Systems, Industrial Electronics, Information Technology Applications and various systems for the disabled has come up with the idea of introducing radio in schools. It has already given offers to two schools-Heritage school and GD Birla Center for Education. If the offer is accepted, Webel feels, the radio system can make teenagers conversant with public speaking. According to Gautam Burman, Chief Executive Officer of Webel Mediatronics, “Schools feel that perfection in public speaking can only be achieved through practice. The community radio system will give students the opportunity to develop their communication skills and expand their knowledge base”.

This community radio can also help to organize counseling sessions, prior to any board or entrance examinations. Moreover, this kind of radio will help students to revise their classroom teaching, which they may forget. The health and hygiene issues can be addressed; lifestyle problems can also be solved though these programmes and even an awareness campaign by experts on HIV/AIDS can be transmitted. CRS can also help to notify parents about important announcements of schools. Burman added that “Often after exams, students seek informations in scholarships and admissions in other universities or courses. All such queries can be clarified through community radio. Eminent educationists can be invited to the studio to deliver lectures. Radio browsing will soon become popular among Gen Y”. Any listener within the range of five to ten kilometers can tune into the radio channel of the schools. It can also familiarize the local students with the similar syllabus of the other schools. There are schools that have allocated a budget of Rs.1 crore for students’ development programmes in the next few years by incorporating Radio programmes.

The impact of community radio is massive and its impact is felt on every section of the society. With the passage of time everyone has learnt to acknowledge its positive impact on individuals.

Effects of Media Boom on distance education:

Distance education is often defined as “institution-based, formal education where the learning group is separate, and where interactive telecommunications systems are used to connect learners, resources, and instructors” (Schlosser and Simonson, 2002).

The original distance education by correspondence has been upgraded by twenty-first century technology. Distance education has vastly benefited from the media boom with telecasts and broadcasts limiting the dependence on the written word. In the past, distance education was primarily delivered through mail and was called correspondence courses. The medium of instruction was mainly through books, paper documents and other printed materials. Contrary to classroom learning, instructions provided by professors or teachers were delivered in print to the learners who didn’t have the opportunity to have interactive classes. Queries and notes were interchanged between teachers and students and vice versa. But now the trend is fully replaced by colourful computer-based graphic resources. Computer-based education has changed the traditional offerings of correspondence education. This medium of education converts the traditional static resources into interactive and interesting online modules for the learners. Moreover, online-learning retains most of the characteristics of the classical form of distance learning, while offering more sophisticated learning materials at a much reduced rate.

At present, the concept of distance education with the help of media has gained wide popularity. The media boom with telecasts and broadcasts has to a large extent limited the dependence on the written word. Moreover, with the emergence of the Internet as a global media, the concept of distance learning has been revolutionized. From the age old days, distance learning was mainly provided through correspondence. But the introduction of the internet has changed the concept of distance learning to a great extent. At present, distance learning programmes are increasingly being delivered through computer technologies but the traditional media is not totally obsolete as it helps in effective learning. We can define quality online education as a people-oriented, instructor-led activity, where the level of communication should be comparable with on-campus education. Due to the connectivity of the internet, distance education is often called online learning because the Internet-connected computers bring the teacher and learner face to face, which substitutes/replaces classroom learning. Moreover, the Internet has also facilitated the students to study online from any location and at any convenient time.

There are numerous factors which have contributed to the increasing popularity of the distance education through media. With the introduction of online learning in universities, distance learning has gained immense importance. Online learning has assumed the role of an important media for imparting distance education. It also went to the extent of providing quality online courses which have become almost comparable to the traditional classroom learning. Now students can get access to a broad spectrum of disciplines from any location. With the mingling of online learning and distance education, education is no longer a constraint for any class of the society.

Distance education can also be termed as Interactive Telecommunications system. Interactive telecommunications systems broadly mean that the instructors and the learners use a variety of technological resources while teaching and learning from a distance. Now-a-days, many universities have come up with the idea of transferring its on-campus learning into online learning.

Now-a-days, we see an excessive use of media in education. Media has made its presence felt everywhere, be it by television, radio or computers, the most popular medium of imparting education. Unlike the past, education and examination is no longer monotonous. With the introduction of media, education has assumed a different role. Now-a-days, we can see that before the board exams or any competitive exams, different medias like television, radio etc. come out with different education-related programmes to help students to deal with their study materials. These media channels rope in different intellectuals, professors and teachers of different institutions to guide the students with their valuable suggestions and give them necessary moral boost to cope up with their burden of studies.

The most important advantage of online distance education is to earn a degree from one’s home or workplace. In traditional distance learning, interaction is limited to a certain point and feedback from the other side is often delayed because of slow postal systems. It has helped a large number of people to pursue education, who don’t even have the time to enroll for regular courses. Moreover, it is usually easier and less competitive to obtain admission for the online courses. Moreover, in case of online distance courses, learning is more fun and interactive. It is also flexible. It is possible to incorporate charts, maps, graphs, moving images, slides, video clippings and even audio recordings with the course material. It helps to understand the entire syllabus without the help of a teacher. The students are able to interact with their peers through online class projects, e-mails and also with the help of online conferencing. This interaction with the help of media using e-mail, conference calls and chat makes learning easier and entertaining. It substitutes the face-to-face experiences of traditional learning. The availability of online libraries with their huge collection of books has also made the learning process easier and worthwhile. Speaking about the economic side of online distance learning, it is seen that most of the time, the expense of a regular course is much higher than the online courses. The media-related online distance learning is relatively economical than the traditional class-room learning. Nevertheless, keeping in mind its positive effects on individuals, these computer-based distance education continues to grow.

Role of Interactive Learning Module in Education:

Interactive Learning module is another form of online distance education. The main idea of interactive learning is to provide educational guide through on-line education. In this module, support learning is available on a 24/7 clock and delivered from class-room to anywhere and at anytime. The Interactive Learning module generally engages the learner and the teacher in effective instructional communication without disturbing the interaction. Interactive learning modules developed by corporate media companies are becoming increasingly popular. Now-a-days, the Interactive Learning Module materials are used in management courses, undergraduate and graduate engineering courses, as well as technical and management corporate training programs. The prime aim of the Interactive Learning Modules is to create modular interactive learning materials for the development of education and to demonstrate their effectiveness in university curricula as well as industrial training programs. Thus, the acquaintance of knowledge is maximized through the advent of Interactive Learning Module.

Now-a-days, we have seen that interactive learning modules developed by different corporate media companies are becoming increasingly popular. Witnessing the importance of Internet, innumerable training players are offering their training online. These modules are helpful to provide value-added services and equip professionals to work in a dynamic and competitive environment. Interactive design tools help the learners to explore the activities of product development and emphasize on the integration of design, manufacturing and marketing concepts. Moreover, interactive learning provides solutions for evaluating and monitoring of the learner’s progress.

Like most of the media houses, ZEE has also come up with the concept of online education, which they named as ZEE Interactive Learning Systems (ZILS). ZILS generally provides its online courses through a Learning Management System. According to Rajendra Raju, executive vice president, corporate services of ZEE Interactive Learning Systems, “this offering not only facilitates in Synchronous and Asynchronous learning but also provides Customized Training Solutions based on individual needs and access to rich resources and expert support”. Apart from ZEE, another company which came forward for making faster its training market is Xansa Websity (formerly known as IIS Websity). It planned to focus on the corporate IT training market through its Learning Management System called the ‘Quality Learning System’ (QLS). Apart from ZEE and Xansa, Oracle also thought of introducing an e-learning methodology for its existing and future courses through the Oracle Learning Network (OLN). According to SV Krishna, head-Asia Pacific division, Oracle OU, “The purpose is to disseminate information anytime, anywhere and help in providing to those who are really in need of it. On OLN, one is learning from Oracle and with Oracle. The corporates can choose their specialized module, rather than undertaking the whole course. And the whole offering becomes more customized”.

Interactive Learning Modules are designed not only for the technical and management corporate trainee people but also for the people with learning disabilities. With the advent of technology, physical barriers are no longer a constraint for leading a normal life. Technology can abate any learning disabilities. It can also make learning accessible for the people with disabilities. Interactive Learning Modules are particularly helpful to people with learning disabilities.

With the transformation of a new era, we have seen that the concept of E-learning, supported by the web-based learning environments. This could help people with learning disabilities or social difficulties to adjust with normal contemporary life and knowledge-based curricula. Till now, the society and the media have not thought about the impact of computers on the lives of the disabled in general and the visually-challenged in specific. Special schools were built for their education. But the federal ‘Individuals with Disabilities Education Act’ (IDEA) made it mandatory for the schools to educate children with disabilities in general classrooms.

The Interactive Learning Guide for the disabled, coupled with the application of technology in education provides better understanding of theories, their applications and identification of alternate solutions for them. This advanced type of learning for the disabled has helped them to get over their weaknesses and start a new life afresh with better knowledge as their strength. A teacher, principal, specialist or a paraprofessional can help a child with learning disability to achieve full potential by helping them to adapt the online interactive education guide. Therefore, education is no longer restricted to the normal persons, but it has crossed the barriers and enlightened the life of every individual irrespective of their disability.

From the above inferences, we can rightly conclude that the effect of media is vast on the life of each and every individual. With the on-going development of information and technology in the society, media has given particular attention to the need of education and cultural diversity and promoted media consciousness among individuals. Media has entered in every sections of our daily life- be it in education, news, entertainment, culture, sports, etc. Last but not the least, media has opened a new dimension and gave a new meaning to education. Education has become more entertaining like never before.

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What Social Media Marketing Can Do for Your Business

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What Social Media Marketing Can Do for Your Business

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Home Page > Internet > SMO > What Social Media Marketing Can Do for Your Business

What Social Media Marketing Can Do for Your Business

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Posted: Nov 24, 2009 |Comments: 0
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Social Media Marketing, which is also known as Social Influence Marketing, is the method of using social influencers, social media platforms, and online communities for marketing, public relations, and customer service. Some of the more common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr, and YouTube. One of the major benefits of advertising on a social networking site is that advertisers can leverage the users’ demographics and target their ads appropriately.

In terms of Internet marketing, Social Media refers to a collective group of web properties whose content is mostly published by Internet users, not direct employees of the property (ie, the vast majority of videos on YouTube are published by non-YouTube employees).

Social Media Optimization (SMO) is a series of methods that generate publicity through social media, online communities, and community websites. Social media marketing has two important aspects:

(1) Adding links to services so that their pages can be easily saved and submitted to and for those services.

(2) Building brand or company methods that visitors can promote themselves in multiple online social media venues.

The guidelines of Social Media Marketing are not easy to define. Because the concept is still so new, many bloggers, as well as public relations experts, marketers, and social media experts, don’t always agree on their definition of what Social Media Marketing involves. Quantitative results from social media remain hard to measure.

Companies can count page views and compare the number of positive vs negative comments. Sometimes, consumer feedback can influence an important decision. Online social networks started as digital gathering places where people could communicate with each other. Currently, companies are using social media more and more, hoping to sell their products and services or get their message out where consumers are constant visitors.

Blogs and social networks comprise an emerging social web. The social web includes social media sites and it is a place where social media marketing can occur. It’s not just the technologically savvy brands that have pages on Facebook, post videos on YouTube, and exchange short messages with consumers on Twitter. Long-established companies that are used to traditional forms of marketing and advertising are also experimenting. Companies that now embrace the idea of communicating directly with the consumer find that consumers respond positively to that kind of personal contact. The potential for your business to grow exponentially is very real.

As Internet usage continues to grow in other parts of the world and social networks continue to proliferate, advertising dollars on social networking sites outside of the US will begin to play a major role as well.

Social Media Marketing as a Selling Tool

What is one of the most valuable and credible selling tools that you can use? The most credible tool that you can use when considering whether to buy a product or service is word of mouth. Other people who have had personal experience with those products and/or services will be your most reliable and credible source for advice. This applies to both online and offline buying; those who use online social networks are three times more likely to trust the opinion of others in their network than traditional advertising when it comes down to making a decision about a purchase.

How does that apply to you and your business? Social Media Marketing is the latest trend in the word-of-mouth marketing arena and optimizing your Social Media Marketing strategy lets you leverage your own unique content, along with social media tools and sites, to communicate important information within your area of expertise. This concept, especially in combination with search engine optimization (SEO), is an extremely effective tool that drives valuable traffic to your website. Social media marketing uses fresh content and tools such as news, social bookmarking, social networking, content tagging, and other interactive social websites to create brand awareness, establish thought leadership, increase qualified website traffic(which, combined with SEO and information architecture, can help increase your lead generation), and develop a community.

Implementing a successful and effective social media marketing strategy requires an understanding of the subject and available tools, a well thought-out plan, and experience in driving traffic through the use of the content. If all of those are part of your formula, your business is bound to succeed.

We are pleased to provide you the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.

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Michael Cohn -
About the Author:

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications, a consulting company specializing in developing communication strategies for small businesses that require expertise in promoting a unique business voice and vision on the Internet.

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How to Turn Your Friends Into Fans and Evangelists – Social Media Tips

Source: http://www.articlesbase.com/smo-articles/what-social-media-marketing-can-do-for-your-business-1499770.html

Article Tags:
social media, social media marketing, linkedin, facebook, twitter, myspace

In this short educational video, Li Evans of SearchMarketingGurus.com and KeyRelevance offers up three social media tips for online marketing about how to turn your friends or contacts into fans and evangelists. From giving up a little control to asking your audience for help, its a great way to engage and include your audience to feel like they are part of something. That “feeling part of something” is at the heart of turning those friends into your greatest fans.
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Social Media Strategies – News Aggregation Part 3

This video continues on from Social News Aggregation 2 with us adding a blog post to digg.com. The cut away at the beginning it pretty abrupt from the last video so you need to watch all four of these together (http://gallucci.net/training) for the context to make sense.

For more online training videos on marketing, digital photography, design and web development go to http://xtrain.com/gio and use the promo code “gio” for 15% off your entire order.

Giovanni Gallucci is a thought leader … (07:09)

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