Hello. If you are reading this, it’s likely that you are looking seriously at the question of how to make money online or you or your company already has a product or service that may achieve enhanced sales by being promoted online.
There are 3 basic elements that this little endeavor will need.
An online page where a user can find you.
An online shopping cart page where a user can securely enter a credit card to pay you.
A merchant account in the background that is linked to your bank account for receiving payment
Some would say that this is the absolute barest of necessities and back in 1997 to 2002, a set up like this would have still made money. I know this to be true because this is exactly what I did.
But Don’t Even Try To Do That Now.
At this time, 2009-2010, due to user sophistication, many more interesting options for users, increased ADD ( Attention Deficit Disorder ), its pretty obvious that a basic set up like that described above simply won’t work.
What else is needed ?
A highly interesting website with both video, great imagery, good mix of larger fonts,
Blog – for administered user generated content
Highly Integrated shopping cart
Ecommerce What is needed? Shopping Carts, Merchant Accounts, Gateway
Autoresponder services whitelisted – Newsletters, ongoing communication for continuing relationship with potential clients. And sorry but you just cant email 500 clients from your own office anymore. Times have changed
Articulated autoresponder process – for holding multiple structured conversations with clientele having differing relationships with your company. Some of whom have not bought anything, some bought small items, some huge items, some wholesalers etc.