So I\’m guessing you\’ve either just started or looking around at a business in Direct Sales, Network Marketing or MLM.

What do you do now?

You may have been told to go and make lists of everyone you know, hassle your family and friends or open the phone book and start cold calling. Frankly, that\’s the best way to annoy everyone you know and get depressed about the whole thing really quickly. Attraction Marketing is the name of the game these days.

So, What is Attraction Marketing?

Well, as the name suggests, it\’s all about \”Attracting\” people to you.

We were all lied to in the past. We were told that everyone is a prospect and that you need to approach anyone and everyone. This is a fantastic way to get demoralised very quickly as it simply isn\’t true.

What you need to do is find people that want to change their lives or are looking for a business to join. Even better you want these people to find you!

Attraction Marketing is all about putting yourself out on the web so that these types of people CAN find you.

Your goal should be to become an expert in your chosen field. So that when people find you, they begin to trust and respect you because they have benefited from the information you have given them. If they have also been looking for a way to gain financial, time or personal freedom then they will approach you for help on that too because they believe you can also help them in this area.

That\’s when they approach YOU.

You are then placed in a position of control in the relationship.

The person who makes the initial contact is always going to be in a weaker position. When someone contacts you first, it gives you a position of authority. Making your job much easier. No longer are you trying to convince anyone to join you and your company. You are now interviewing people to see if they are good enough to be a part of your team.

I\’m sure you can see why this is such a powerful technique.

It is only through providing great content that this will work.

This can be the area in which a lot of people slip up. You need to make sure you are not just putting out glorified sales pitches. If you do this you will instantly be in the weaker position again. You must ensure that you are providing great content that is actually going to enrich the lives of those who see it.

\”But what if you\’re not an expert at anything?\” I hear you asking…

You\’re wrong.

Everyone is an expert at something. Even if it\’s \”stamps made in Australia between 1980-1990\”. If there is a topic you know more about than most of your friends. That is where you will start.

As you move along you will learn more and be able to provide better and more targeted content.

Now, go brew yourself a cup of tea, find somewhere quiet, get a blank piece of paper and a pen and start listing all the things you can share with the world.

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