Search Engine Optimization is a significant part of what I carry out every day. It is part of who I am at this point in time. I have been Engaged in seo optimization before Google was started.

A bit of search engine optimization history, during the early times of Altavista and OpenText was when seo was created. And that’s when I made incredible amounts of 7 figure money for several very specific industries.

Serp optimization has nearly always been about getting your Web pages as high in the search results as possible.

Is it always about the quantity of visitors that arrive ? That is truly an interesting question to ponder.

If you have a business in which the number of visitors is not the only important factor, but visitors that purchase are then any position on page one of the major search engines search results is going to potentially bring you some small measure of business.

If you are on page one but in position number 5 then your traffic is truly a trickle compared to what websites in the number one, two and three positions in the serps are getting for your chosen keywords.

If a hundred visitors daily review a certain Google Search engine result page, and your web property is in position 7 Through 10, you may be consider yourself grateful to receive just three of those visitors. Don’t ever think that human searchers evenly click on the top 10 positions. Aliens might but not us earthbound humans. Positions 5 though 10 may get a total of just 12 visitors while position three all on its own gets 6 visitors, and the highly sought after positions of one and two may together receive 25-30.

Can you see anything wrong with that math? They don’t add up to 100% do they? Most Correct, you would be, but you can stop laughing because of the 100 visitors that arrive at that search page, more than a few will click on the paid ads at the top and right and perhaps more than fifty percent will really just try another search term or phrase.

Isn’t this exactly what you might do?

Getting people to click to actually click on your ad in the natural or organic search engine results is another art form entirely. A description such as “The ultimate cure for breast cancer …” will obviously get far more clicks than a rather ordinary description like “Information on breast cancer…”

The goal however isn’t just about just getting into the top 10 positions on the search engines, its really about getting your would-be Purchasers to take action ( on your listing in the search results ).

So, if your wonderful friends won’t or just can’t voluntarily link back to your web property using the search terms that you really need to rank highly for on the search engines, what can or will you do? The answer, is not so simple, but in a way it is, though it may require thousands of hours of online networking with your peers type of work, you must find a way to get it done yourself.