Without a doubt, it takes a lot of work to create Internet network marketing campaigns and track those campaigns’ results. Many people think that owning an online business is not real work. You know that is one big myth.

Most internet marketers try an email campaign and do not have too much success getting people to open and respond to the email. Here are some things you can do to entice your reader to open the email and read your offer.

The Subject Line

It is crucial that your subject line be punchy and appealing. Stay away from exaggerated claims and outright lies. Do not claim to be someone you are not. We have all had emails with subject lines that say things like “You have won…” or “Re: Your Electric Bill.” Not only are they annoying, any kind of lying is not ethical and will not build goodwill with your email list.

Do not yell at your potential customer by using ALL CAPITAL LETTERS IN YOUR SUBJECT LINE. As you can see, the effect of using all capital letters is quite jarring.

Use the word “free” in your subject line. Whatever you decide to give away must be immediately useful to the reader. Do not waste your time sending junk.

Start your subject line with the word “stop, ” as in “STOP! Free software program to automate your email list.” People are conditioned to follow the “stop” command. The customer may not open your email (unless you have a punchy, enticing subject line following the word “stop”), but they will almost automatically read any subject line followed by the word “stop.” They just cannot help themselves.

Asking questions in the subject line is another good way to attract attention. Tailor the question to the needs of the target customer and your product. Use subject lines such as “Do you need to loose weight?” or “Have you found the love of your life?”.

Use the email recipient’s name at the beginning of the subject line. People respond to their names without a second thought. Set your autoresponder to add the first name automatically. Make sure the variable field is entered correctly.

Be authentic and ethical in all of your Internet network marketing. Keep in mind your long-term goal is to build trust and good will between the people on your list and yourself. So, make your subject lines catchy and enticing without resorting to exaggeration or outright lying.

Josh Cope is a MLM entrepreneur who went from struggling to sponsor a single new rep, to creating a 6-figure income in MLM at age 23. The MLM Success Training that he shares can help any network marketer achieve success in their business – whether you are a seasoned veteran or brand new to this industry!