Seo for Network Marketing – Does it Even Work AnyMore ?
Posted by admin in Feature, Leads Saturday, 10 April 2010 12:40 No Comments
Yesterday, I read a comment on a blog about search engine optimization that vehemently protested that most of the articles on the topic were very nearly the same old regurgitated **stuff** ( and “stuff” was not the word the author used, lol )
I laughed and was about to move on when I realized that as badly as this was put, the blog commenter really had a very strong point.
The commenter who was obviously extremely technical was saying that there is a lack of real information or articles on algorithm curves and other such mathematics that can be used to boost one’s traffic from Google and other search engine sources.
If your website is in the top 3 search results in Google for a keyword phrase, you can get an enormous amount of qualified monthly traffic even in a niche market where the number of searches done monthly is less than 2,000.
I think there are four primary reasons that we see the same tired old stuff regurgitated by seo traffic experts.
1) Some “seo kids” regurgitating similar material are simply ghost writers involved in article marketing
2) No one, outside of a select small internal Google team, knows “The Google Algorithm”
3) Serious seo teams exists who can hustle endless traffic but why would they publicly document their $$$ formula ?
4) Ahh, the killer. That same old, tired seo advice works but not in the exact flavor that it’s always being promoted.
Btw, if you are a network marketer and you are using the exact same online site/landing page to capture leads as everyone else in your worthy organization, you have no competitive advantage.
You are going to have to look into a true sales funnel, dig in and build your own lead generation page which you can then A/B test to your hearts content. Google will even help you with your A/B testing in ways that you could never imagine.
The amount of onpage seo that you can do is typically Zero since most times you don’t even control the landing page that your visitors see first.
So, lets look at (3) …seo experts who know but why would they publicly document their money $$$ for free ?
Its obvious why they wouldn’t tell the rest of us, but what has this got to do with why there is so much tired misinformation on the topic?
Seo guys/gals who do their own marketing for additional “seo clients” will create thousands of bland articles about seo that tease your imagination and basically encourage you to click and go to their site for the real deal.
In truth, many of them are too busy to do their own seo and thus hire ghost writers ( Yes, back to option A again ) to write for them.
How do I know this?
Because that is how “Article Marketing” is done and seo guy and gals know it is moderately effective over time.
So in terms of published articles on the issue, the net effect of the hundreds of seo marketing groups world wide is tens of thousands of copy cat articles syndicated around the internet that give the user enough meat to entice and encourage but not enough for an informed user to say, “ahh ha, that’s how it’s done, lets get at it then”.
So now you understand why the internet is littered with short articles that regurgitate the same tired material. The problem is most certainly guys just like me.
What about option (4) ?
4) Ahh, the killer. That same old tired seo advice works though not always in the exact flavor that it’s being promoted.
There is more truth in the above statement than is immediately obvious.
So, let me break with the tradition of timewasting seo information and shoot it to you straight.
You want qualified online traffic? You are going to have to work for it! But you know that already right?
Here is the formula for increasing your online traffic naturally ( I swear )
First, don’t pick a battle you can’t win. Other than the fact that it is simply a waste of time, you will end up fervently telling a hundred of my future seo customers that seo doesn’t work, lol.
Go here please … https://adwords.google.com/select/KeywordToolExternal
Use Google’s tool to get the first of two pieces of information that help you determine which battles you can win.
You will use it, in phase 1, to find keyword phrases that are relevant to your market and that have less than 2,000 persons searching monthly. If you are really good and know what you are doing this 2000 limitation won’t bother you at all, particularly if you are willing to work at it and wait for what might be 2-12 months without results.
But for the rest of us who need results this month …
Then in phase 2, you will use regular Google Search with the irregular expressions I am going to give you below to scope out the competitive nature of the exact chosen key phrase that you zeroed in on in phase 1.
There are lots of expensive programs out there that can do this for you, but I am giving this to you for free.
Suppose I rejected the phrase “network marketing” because it has too much traffic and is therefore a honeypot for brighter seo’s than me. Suppose instead, I chose “network marketing companies” even though its traffic was less than 20% of the better phrase “network marketing”.
Or better yet, suppose I dug deeper and chose “Network marketing New York” … If New York or Houston or Beijing customers are still valid for your business – try this – Google will love you for it.
Then in google I want to know how many pages are seriously targeting this phrase with real intelligence that Google and Yahoo will instantly recognize.
I do that analysis like this in the google edit box.
inurl:”network marketing companies”
Now I see that there are X hundreds or X thousands of pages that have it in the title
[ Before I jump up and down like I just won a lottery, I should check the commercial intent of the phrase. ( I too was a dummy for many years and never thought of this small key IMPORTANT element ) Microsoft has an adcenter where you can check commercial intent. ]
So, here is some statistical data for using the inurl:”My chosen keyword” option …
If only a few hundred show up, with a little work, on your own you can probably be in the top 10 globally in a month
If a few thousand competitors show up, you will need to seriously work “the seo” to be in the top 10 globally in 2 months
If a few tens of thousands show up, then you had better have a very serious advantage over most of the competition or face it, just give up on that idea – it could be a “crap shoot” or a fairly long shot.
I wrote above about a “serious advantage“.
That serious advantage could be any of the following
A) A domain name that is exactly the search phrase
B) A hot shot seo/sem team capable of creating thousands of weekly internet events in top web2.0 properties around the internet.
C) You have access to Web3.0 seo technologies, hundreds of social network profiles and know how to get many PR7 sites to ping signals between other participating PR7/PR8 websites in such a way as to get Google to change the search result in a few minutes.
D) You have decided to ride the wave of local search and understand that while you may not be able to dominate the world for your term, that you do want to be first on the search engines for the nearest town of 100,000 people
I used (D) with an overhead of $1,000 to go from 0 to over 12,000 dollars for a New York Client in just 3 weeks. They have now created a new division within their company that will probably do between 2-400,000 in the next 18 months from that one strategy deployed across 4 new services that they now sell. They are sometimes number 1 and 2 and 3 and 4 and 5 on Google for their search terms with a combination of seo video marketing and keyword tuned blogs – talking about domination!
We are using (A) right here on this site where the original form of this article can be found.
I am using (B) and (C) with two dedicated outsourced teams who are attacking some extremely competitive keyword phrases.
Why is option C so powerful that it can sometimes work in minutes versus weeks, months or years?
Imagine a website with a google PR7 rating to be similar to a local municipal govt and a PR8 website to be small country in terms of importance. Note that both are significantly more powerful than you and your 20 next door neighbors. Their importance is mathematically calculated from the value of the backlinks pointing at them wherein PR8 could be 10 million.
What happens when a municipal politician starts discussing some trivial issue with a national government?
Perhaps nothing – but more likely than not, if a couple more municipalities and national governments weigh in on the same trivial issue, in a very short time that trivial info will hit “The News”
Suddenly “Trivial Issue” is now global material. Throw in a funny video or two and watch “trivial issue” go viral.
Google and Yahoo seriously love fresh important pieces of information like that!
So, there you have it. You may not understand all of what I just wrote but that was it – “That is the secret sauce”
Seo information that really works.

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