Today, I had an epiphany. If there were an ultimate mlm or network marketing opportunity – What would it look like? The mechanics of that absolute best mlm opportunity – what exactly would comprise the best?

Yesterday, I went through the network marketing blogs of a couple of friends and a few industry luminaries, some of whom have started their own mlms. There were various opinions as to what the best mlm opportunity might look like. None of them were overtly incorrect and most of them seemed to be right on the money.

From the hundreds of comments posted, four things seemed to stand out. These 4 appeared to be absolute musts in the minds of most experienced mlm marketers.

1. The company pushing the opportunity had to have the stability and financial means to both pay out and do so for many, many years
2. The product(s) being pushed had to not only have some innovative angle but had to be something that a very large number of people would desire ( need is important but desires drive purchases, lol )
3. Potential of the product alone should comprise 75-80% of its viral appeal – in others words the product should nearly sell itself
4. The Compensation package should not be binary or have arbitrary restrictions that are guaranteed to increase breakage and pay the company ahead of its distributors ( a very common and one of several compensation tricks that increases company revenue but ultimately deprives distributors )

Everyone seemed to more or less agree that this was the formula.

Do you agree ?

Well, looking at these 4 items, it looks rather good, even if its not perfection.

So, if many of us agree that the list looks good, why is it that at least 3 very old traditional companies break 2 or 3 of these 4 elements and yet have sales between half a billion to several billion annually ?