The 78 million Americans, known as the baby boomers, grew up in a time of reform. They challenged the status quo. They wanted to change the world. Now, with 80% of them scheduled to retire in the next decade, it appears that their work isn’t over yet.

Their retirement plans have changed due to our countries recent downfall. Today, 70% of these boomers are being forced to revise their plans for retirement. They either are pushing back when they will retire, or even putting it off indefinitely.

They face shrinking saving accounts, the drop of their home’s value, stock market losses, and now a poor job market. Many boomers are quickly finding out that they don’t have the time to recoup what has already been lost.

With an average net worth of 40%-50% less, many of these Americans are already working paycheck to paycheck. Many have had to take reductions in pay and some have lost their jobs. The time it takes unemployed boomers to find work is 6 to 7 weeks longer than the younger demographics.

As a whole, the baby boomers are a prideful group of Americans. Extremely hard working, confident, and self-reliant, they define themselves by their professional accomplishments. Network Marketing is indeed the perfect opportunity for such an independent generation.

The individuals that are not looking to get rich quick understand that Network Marketing is not a scam. Network Marketing is an opportunity to own a home based business. A home based business with the support, training and a community atmosphere that is unmatched. No matter what the goal of the Network Marketer is, this is a durable industry.

Starting a home based business beats the recession and puts the individuals in control. Network Marketing provides the means for that business. Exploring different ways to create an additional income is what will allow the baby boomers to push on.

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