Check out the new kid on the block – the web 2.0 block, that is: Twitter. It is a micro blogging service that has gained enough popularity that even big corporations are using it. Even small businesses aren’t behind as they use it to grow and enhance their online business. If you’re an online marketer, and you haven’t taken advantage of Twitter’s power to advance your business, you’re missing the bus. Not sure what Twitter is? It’s a social network and a handy microblogging service that aids you in developing a support group and communicating with them by means of regular messages. These messages, or tweets, are limited to 140 characters in length, just enough for a few sentences. However, this limit is enough to convey a strong marketing message. If there is more to add, you can include your link that provides any other information. One example is to post a couple sentences to intro a new product, and then the added link takes the reader to the actual offer. It goes without saying that Twitter is such a valuable avenue for commerce. In the remainder of this article, I’ll discuss how you can use Twitter to attract interested prospects to your site.

Tweets are limited to 140 characters in length so those updates have to be concise and get their message across in a hurry.

Twitter has grown highly popular and this is the very reason it can help drive traffic to your site. Using the tsunami that is the Twitter craze you can create huge advantage in your targeted marketing. It is important that you follow a set of rules if you want to succeed using this tool.

Use your Twitter account with some consideration as good traffic depends on people reading what you put out there. Although regular tweets will positively impact your account, take care to engage in smart marketing, which involves wise use of your time spent on various marketing procedures. You want to automate the process as much as you can. An example of this is seen on socialoomph.com, which allows you to send a group of micro messages all at once, but they will actually be dispersed individually at different times. This simple step can save you up to an hour every day, time that you can then devote to other types of marketing. This is a good way to start taking things to the next level. Allowing users to Post links is a wonderful feature offered by Twitter and is a great way to let people know about your website. Try not to overdo it, and plan your website promotions wisely. Your profile can also help to drive traffic passively, as people viewing your site will be able to access your link there. A solid understanding of your desired target market is vital to effectively drive traffic using Twitter. Once your followers trust the information you give them you can begin to show them promotional material.

Twitterfeed may be used to join your RSS feed to your Twitter account, effectively automating twitter for you. This type of site automatically updates your Twitter account any time you update your RSS feed. This is quite a helpful way of making sure that whenever you update your site, anyone following you will receive that information. However, just keep things slow or else people might see you as a spammer, which no one likes. So, be sure to use a mixture of manual tweets, and automatic updates. Marketers who want to have access to targeted traffic that can convert to sales have found that Twitter can really be a boon to their business. But it does take some time and effort to really see big results with it. To drive traffic where you need it market consistently, update your account both automatically and in conversation and cultivate a large following of tweeters.

Yes, it does take some amount of effort to get Twitter working for you and start driving traffic. You can grow a loyal following of people on Twitter, who will eagerly look forward to your posts, and look to you as a professional in your industry, by ensuring that your tweets are interesting, knowledgeable, and informative. This attention to quality will encourage your followers and potential customers to click your links. It is important to keep your content regular, relevant and informative. Remember to afford Twitter followers the same respect and restraint that you give to everyone on your e-mail list. Showing them that they are important, will encourage them to share their positive feelings about you and your content with others that they know. This method may start out slow but if you put in the effort your traffic will see a significant increase. As with any Internet Marketing plan, this will require time, patience and consistency of application but you will find that it will be effective. Once you learn how to really generate quality traffic with Twitter you’ll fall in love with the process and eventually turn your followers into customers.

For example, I just tweeted about how much I like using Learn and Master Blues Guitar. See more info on Play Blues Guitar site.