The website is to an IM marketer as a store is to the offline business. This is where you begin your serious relationship building efforts. You understand the importance of having a website that converts well. Yet… your blog or website will only be one aspect in your IM business. You’ll also need to get some traffic to that site. If you don’t have any traffic, then there won’t be any sales, ever.

Update your site often – the easiest way to do this is to include a blog on your website. Sites with old content are not “sticky,” people won’t return, so your sales letter better be real good to make a conversion during that one visit. So if you continually add good content to your site, people tend to return if it’s all good. You are more likely to sell things to repeat visitors than you are to “drive by” traffic. And you’ll able to establish your name in addition to getting more traffic. It’s a win-win!

Always check the links on your site to ensure they’re always working. It’s hard to go from one place to another if the links are broken. You don’t want to encourage your visitors to leave, once that happens they may never visit again. Also, if you employ an SEO navigation structure to your site, broken links will stop the search engine spiders and that will not help your efforts.

Another thing to consider is the domain name that you choose for your site. The quality of your domain name can be a real factor in how much traffic your site gets. Pick a name that is simple and not hard to spell. Just as word of mouth is important for an offline business, so it is for a website. Many factors can make your domain name difficult to remember, such as a strange sounding name or spelling, a hyphen or simply being too long. Ideally, many people will remember your domain name and forward it to others. The more complicated your domain name, the more likely people will be to make mistakes with it when they send it on. Be creative, but be careful!

There are a lot of different ways that you can get people to visit your website. What you’ll always want to do is be able to maintain that traffic source. You should devote a little time to it every day, and the rewards can be massive. This means that you are creating hundreds of possible sales opportunities. If you keep at it, you’ll be able to create a full-time income for life.

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