MLM & Internet Marketing: How To
Posted by Arthur Magoulianiti in MLM Thursday, 9 September 2010 13:46 No Comments
The Internet has revolutionized marketing your MLM. Gone are the days when you had to trudge around with a case full of brochures and post-cards. Nowadays, if you not marketing online you are missing a major trick. in fact you probably missing the whole damn boat! There so many different and effective ways to market online and new tools are constantly being developed to market to your prospects. Not only that, but the prospect pool is pretty much infinite as there are hundreds of thousands of people online looking for the opportunities you have to offer.
There are 2 main avenues to consider when marketing your MLM online and both work equally well.
The first is paid marketing which, as the name suggests, you are paying continuously for a certain service. Examples of this are PPC (whether Google, Yahoo or Bing), advertising on Facebook, banner advertising or list building etc.
As this is costing you per click or view, you need to be sure that your return on investment is good enough and you can calculate that by how many leads you get for each dollar spent as well as how many actual subscribers and product purchases you get.
We take this up a notch by creating a funded proposal, a sales funnel, which markets to your prospects various products, not just your main opportunity, such that they may still purchase one of the other products from you thus creating income for you to continue marketing even if they don’t buy into your main opportunity.
The thinking here is that even though your prospect may decide not to sign up to your main opportunity, they may well still purchase something from your sales funnel. This critically keeps the money rolling in to finance further marketing and keep the ball rolling.
Free Marketing is the second way to market your business. Social Media entities such as facebook, twitter, youtube for example. The emphasis here is about building relationships with people as opposed to paying for advertising.
Although both ways are excellent ways to market your business, you would be best served to choose either or and not both. Decide which one you would suit you better and then look to see how you would advertise so for example, if you chose paid marketing, would you use google ppc or facebook ppc etc.
Pick one marketing avenue and become good at it, become an expert, and only once you being receiving a good number of leads from your chosen avenue, say +50 per day, consider other marketing avenues. Doing more, at least initially, will likely just lead to overwhelm and frustration.
Learning how and creating a marketing plan will speed up your results with Internet Marketing MLM. Additionally you can see this video example on how you can market your mlm
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