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CPG Companies Winning The Battle Against Private Label With Effective Social Networking

Posted by William Colvard in NetworkMarketing Monday, 1 November 2010 15:35 No Comments

The record gains posted by the private labels in 2009 did slow in 2010, to the obvious relief of many of the CPG companies. This does not of course mean that the threat to their brands’ sales is over and big name brands still cannot afford to become complaisant.

One newer marketing approach that CPG companies can use to gain an advantage over their store brand foes is social media marketing. Establishing a solid presence on site like Twitter and Facebook has yet to become a big priority for some CPG companies. Their management teams question the use of valuable marketing dollars and employee time to a social networking campaign. The fact is though in the current climate that kind of thinking can be a big mistake.

Consumers may still have their eyes on the bargains wherever they can find them as the economy is still slow but the majority of them are willing to remain loyal to their favorite big brands in the grocery store, as long as the price is still fairly close to that of the private label alternatives. Connecting with these loyal customers in an informal and even fun way through social networking can help ensure they remain loyal as well as reach new customers to become fans of your brand.

There are some CPG companies that have been so successful in the social networking world that their campaigns have become media sensations in themselves. One such campaign was the Mountain Dew Facebook promotion that a great many marketing experts feel “set the bar” for successful CPG social media marketing.

In July 2009, Mountain Dew began its social media quest on Facebook and Twitter to find extreme fans to help craft an all-new flavor under the campaign moniker DEWmocracy 2. Fifty applicants were selected to sample and record their reactions to seven new experimental flavors. The top three flavors were chosen and testers were organized into product teams called Flavor Nations – one for each flavor.

These teams of amateurs were then left to design a label for their flavor and select a marketing agency to help promote their team’s offering. After months of planning in April 2010 the new flavors hit retail shelves around the country and the teams representing the competing flavors -Distortion, Typhoon and White Out -were tasked with using the power of social media to garner votes for their brand. More than 2 million votes later, White Out is now a permanent part of the Mountain Dew product line and selling well.

The Mountain Dew campaign is just one example of the way CPG companies can build the customer loyalty they need to keep the private label threat at bay. Any CPG company, big or small, can use social network marketing to the same great effect, as long as their campaign is well thought out and effectively implemented.

There is far more to gaining an effective presence in the world of social networking than creating a fan page and throwing up a few company logos or a discount coupon or two. Working with a company that understands the way that social media marketing works and can help your brand position itself to succeed is essential and if your marketing agency is not up for the challenge it might be time to start looking for one that is.

To learn more about the many ways CPG companies can continue to compete against the threat of private label growth, Veux Marketing has compiled a comprehensive detailed Private Label Special Report available for free download


What Do You Need To Know About Internet Marketing Montreal?

Posted by Miguel Pancardo in Leads Monday, 1 November 2010 14:18 No Comments

Often, people who are not experts within the world of SEO and Pay Per Click (PPC) advertising find themselves lost. In general, most people mistake the money they are making for profits, when in fact they are not. One of the biggest problems that people have, is related to how SEO and PPC works and is often hard to grasp, making it difficult for people to attract more customers. However, Internet marketing Montreal, provides a way for people to learn the types of things they need to know so they can leave the downward spiral and start making a profit.

What is the Biggest Mistake Entrepreneurs make?

Internet marketing Montreal says that one of the biggest states you can make is that you think you’re making a profit, when you’re not. Just because you have money coming into your business doesn’t necessarily mean you’re making a profit. This is especially true if, of course, the expenses you have going out are greater than the amount of money you have coming in. If this happens, you’ll find yourself out of business, and quickly. To keep this from happening, you’ll need:

- To ensure you have more money coming in than going out

- Learn the types of things to avoid so you do not lose money.

How Can People Resolve this?

According to Internet marketing Montreal, one of the most important things entrepreneurs should consider relates to their true cost. By knowing this:

- Figure out how much you actually make, and how much you spend, comparing the two

- Figure out how much you spend on new customer acquisition and other expenses related to business

- Resolve this problem and actually move onto making and increasing profits.

Google, according to Internet marketing Montreal, is one of the best ways to reduce your expenses in this regard. Google gives you several benefits, such as:

- Giving you more people that you can use as leads, and reducing advertising costs

- Adwords, which helps to give you insight into the types of things people are interested in

- Increasing the number of people you actually use as leads, while reducing the amount of money you spend on advertising

What are leads?

- Are sometimes known as “info marketing”

- Also called “info marketing”

- Can sometimes involve information trading

As Internet marketing Montreal points out, one of the biggest differences with leads in comparison to customers has to do with the types of doubts leads have. In addition, leads are not first contact sales. In consideration, you need to:

- Work the lead, and then

- Move in for the sale

In a nutshell, according to Internet marketing Montreal, you need to:

- Find the best and most common problem within your market.

- Provide informational resources for people to go to

- Use simple and clear language.

It’s also a very good idea to promote your solution in places where people are already looking for those solutions, like:

- Craigslist

- Kijiji

- Craigslist

When you make posts, they should offer free information in exchange for their information. When you do this, you no longer have to worry about contacting people who are not interested in what you have to offer. Always remember, as Internet marketing Montreal points out, you increase your chances of having people contact you when you provide more information. However, when you ask for too much information, then you are less likely to have people respond.

Warning: Do not hire any Internet Marketing Montreal Company until you get my free report about “How to Generate leads via SEO”


Photography Company Names – Deciding On Creative Names For A Photography Studio

Posted by Steve Sutherland in Companies Monday, 25 October 2010 14:11 No Comments

It is an excellent idea to seek inspiration from a variety of sources before embarking on the job of naming your photography business.

There are diverse means of which you can accomplish this task. Read on further to know more about how effectively you can come up with words to name your photography business.

Depending on online photography name generators is really not a good idea since they just don’t work to our satisfaction. Such facilities only produce inferior results. There is nothing that can beat the human creative mind.

People who own businesses and are on the lookout for suitable names for their business often make the mistake of thinking they are the one best suited to choose it. However, other people may be able to offer valuable advice regarding a proper name for your business and it would be better if you were to consult them too.

Professional consultancies in this regard, though very effective, may not suit your budget. Instead, you may be able to get advice on a good name through local business consultants who would charge you a reasonable amount.

The photography business owner could also do an online search of companies doing similar work in any part of the world, and get inspiration from their names. This could be a basis for naming your own firm.

Initially, as you start devising names, you may come up on something which you may consider excellent and creative. But if you look into it further, you may find that this particular name has been used by many others prior to you.

During a brainstorming session, as you come up with ideas, try and write them down on a paper. This list of words can then be mixed about to obtain unique combinations which may result in the perfect name for your photography business.

These words could be related to photography like vision, shoot, click, focus, etc. You should strongly consider using ‘photography’, but it is certainly not vital.

The words you use could also be related to the service you are providing and how it is unique from other similar businesses.

You could capitalize on the emotions of the customers by selecting words which appeal to their sentiments.

Another good idea is to borrow names of localities or areas which hold the business. It could even be a prominent landmark with which people identify.

A totally different way of attracting customer attention through your business name would be to use an unrelated word. The word could be anything which you come across in your life like ‘ beach’ or ‘butterfly’. People might be captivated by the uniqueness of the name and frequent your business.

If you keep an open mind, you will find that many things that are seen around you may inspire you in creating a unique name, thus getting your photography business to start on a high note.

For more on clever photography business names stop by – Photography Company Names


Personal Branding 101 – Get Paid To Be Yourself

Posted by Buster Carter in MLM Friday, 22 October 2010 17:25 No Comments

So what really is a Brand?

If you already know me will understand this answer coming out of my mouth so, here is my cowboy definition: “A marking put on our livestock that identifies it as ours.” A logo of some kind relating to our ranch name.

Webster says: “A marking used to identify something.” But how about we go deeper and be more specific:

Have you heard the term Personal Branding? Do you know how important it is for online business and in MLM?

The way you go about marketing yourself is personal branding. Many things can benefit YOU as a brand. The playing field has become more equal for everyone thanks to the internet. By leveraging Social Media, anyone can take their MLM business to greater heights and find success, at only the cost of your time.

- The BEST part about Branding Yourself… it does NOT have to cost a dime!!!

- It pays BIG to be Yourself!

How do you even come up with a Personal Brand you might be asking?

Here’s where to start. BE YOURSELF!!! Not anyone else, not what they do, not what they say or how they say it. Trust me when I tell you this, “I tried and it did not work!” When you try to be someone your not, what ever it is does not come natural so it becomes difficult.

I spent more time when I first began using the internet and social networking sites like facebook, twitter, and youtube to brand myself and generate leads to build my MLM business trying to “mimic” others online. It was a struggle because it was not natural for me. But as soon as I did my own thing, said my own words and put my twist into it…BAM!!!! Things went much smoother and faster. I also began getting the results I was looking for. And you can too!!!

Next, it’s time to get your brand out on the net!

Ideas of where to start:

- Begin a Blog

- Start a YouTube Channel

- Start a Facebook Page

- LinkedIn

- Twitter

- Place your brand to your Signature on all your emails and cover letters

- Match your Business Cards with your new brand

- Buy your own personal Domain Names

- and much, much more.

Start capturing the eyeballs of others. When you capture their attention, your in the running! Leverage the tools, stay in touch with your new community and combine your niche with your personal brand. Today working from home and using the internet can be so powerful.

Be sure to visit Buster Carter’s Personal Branding Secrets or more tips and how you can “stand out” in the online world and build a massive MLM business.