Posts Tagged ‘PR’
Why Businesses Need Online Reputation Management?
Posted by Isabel Graham in Companies Sunday, 15 August 2010 11:52 No Comments
Put simply, online reputation management is about understanding and managing what people are saying about you or your brand online. So just why has it become so important?
Well let’s consider for a moment just how many blogs and forums there are on the Internet now. There are in excess of 150 million blogs globally and the number is increasing rapidly. It is thought that a new blog is created every single second somewhere in the world. Why does this matter to businesses? Effectively, forums and blogs are an open communication platform. This means anybody can essentially write absolutely anything they like. If you have a disgruntled customer or perhaps an unhappy former member of staff, they could easily write damaging material about you or your brand and post it to a global audience.
Add that to the fact that we have something of a love affair with the search engine and you really have a problem. Search engines are great. We can find information on pretty much anything we like in the click of a mouse thanks to Google and its smaller counterparts. But what this also means is that people can find information about you quickly. People who are considering using your company to purchase a product or service from are likely to search your business name. In doing so, they might well come across your site as the top result. But what about the rest of them? There are 10 results by default on each search engine results page. What do the other 9 say?
The fact is that these could easily be blog posts or forum threads about you, both positive and negative. Online reputation management serves to help you to understand your online reputation, respond appropriately to any negative information out there and helps you to garner a more positive digital reputation.
In the computer age, where consumers really do have a massive choice in pretty much every area, they’re likely to be more selective. This leads to them doing more research about potential businesses they may buy from, which is why no modern day company should ignore their online reputation.
Find out more about Online Reputation Management.
Effectively Advertising Your Small Business
Posted by Sean C.R. Hess in Companies Sunday, 4 April 2010 16:52 No Comments
It’s a common misconception that if you have got a little local business it will not be worth spending the time and trouble to market your business on the internet. For example, somebody with a family run mens walking shoes business might think that since they only sell their products to local clients, online marketing will not be beneficial. But, this actually isn’t the case these days.
The web is so typically used these days that the vast majority of people research products and companies online before they decide to buy anything. Because of this, home businesses especially should make sure to have a presence online . Just putting up a straightforward website is not enough however.
For an internet site to be really helpful in skyrocketing the business a family run business gets should be very well planned. If you are going to come up with your own website, you need to start by choosing a domain template that’s intended for those with shoe sales firms. Next, you want to be certain that you do not put too much on the first page of the internet site. This page should tell a little about your business and why folk should buy comfortable work shoes from you instead of from any other retailer.
Info such as how to get in contact with you, purchaser reviews, and anything else that might prove helpful should be on separate pages. This would be the most elementary info that is required for a domain.
Since plenty of small businesses don’t have internet sites up, it’ll make your business stand out a bit if you have one. Folk searching for stores selling shoes will be more likely to find your business first if you have had your internet site up for the longest time since search websites rank websites partially based on how long your internet site has been up. This is why it’s best to get an internet site up for your business earlier instead of later on.
People who are unacquainted with planning sites might be better off if they hire a domain designer which has experience working with home businesses and can affect search results. (for example, Naot mens sandals).
Do You Remember The Last Time Your Dog Stepped Up To Win A Website For You
Posted by Thomas McMurrain in MLM Wednesday, 27 January 2010 13:40 No Comments
Web Secrets Guru Ty Tribble, Launches promotion For complimentary WordPress Site Created By Underground Ninjas.
This is a heartfelt story about a loyal Springer Spaniel who decides to make a video for her owner to help him win a free blogsite from a online promotion conducted by Internet mogul, Ty Tribble. This is just another true example as to why they call a dog man\’s best friend, this is a really touching video.
Unbelievable, but true, a Springer Spaniel named Georgia, took it on her own volition to create a YouTube Video to win a promotion conducted by one of the top internet marketers in the world, Ty Tribble. This amazing, but true story began when the amazing talking dog overheard his owner talking to his wife about wanting to win a blogsite from Ty Tribble.
Ty Tribble, considered one of the premier success coaches in the world recently launched a 007 type internet MLM contest called MLM Web Secrets. This is a Top-Secret program that will help you generate incredible money so read on.
The dog unavailable for comment did make a prepared statement:
\”All I really wanted was for my owner to have is very own Ty Tribble Blogsite and my reason for making the video was to help him promote his video series called The Unfair Advantage, he is a really good owner\”.
Makes you want to cry doesn\’t it? Apparently Georgia\’s owner reached the Gold level status with Travel Ventures International and has been driving visitors to his existing blogsite, but he is simply not achieving the conversion rates that he desires.
Georgia, who often sitting in the chair in the videos of The Unfair Advantage, has not been heard from until now. Generating a viral explosion on the web with highly trafficked social media sites like Twitter and FaceBook, Georgia, the amazing speaking dog, has reached star status on the internet and is now being sought out by well known late night talk shows for guest appearances. Amazing but true!
Is this a secret way for Georgia to make herself the heir to the throne?
Follow the development of this on the blogsite of Ty Tribble, The King of MLM Web Secrets and see how this selfless act of amazing loyalty shows why, dog is man\’s best friend.
Legal Disclaimer: It is not prudent to make a decision to join any organization that The Lead King, Georgia, or Ty Tribble are involved in based on the premise that dogs can talk. Dogs do not have the ability to talk like humans. This spoof article is for presentation purposes only and if you believe dogs can talk, well pigs can fly as well, just joking, they really can\’t. The statements made by the talking dog are not necessarily those of The Lead King or Ty Tribble.
Tom McMurrain, the creator of The Lead King offers mentoring with his FREE video series called The Unfair Advantage. If you want to have The Unfair Advantage Click HERE
Play By The Article Submission Rules Or Go To Jail
Posted by Thomas E McMurrain in MLM Saturday, 16 January 2010 12:05 No Comments
Article submissions site have stringent rules when it comes to getting the most out of your article submission strategy, violate them at your own peril. To get massive results you have to play by the rules or your risk getting sandboxed by the gatekeepers on the most popular article directories.
The Resource Box Is For Credibility Not For Sale
The reason the reader is reading the article is to affirm what they think. Chances are that the reader enjoyed your article and that is why they are reading the resource box. It is important not to ruin their opinion of you with a cheesy resource box. In a third party tone you should explain why you are an authority, that you want to offer them more of your expertise and how to get it.
Do Not Confuse Your Reader With Too Many Ideas or Products
If the content you submit to the article submission site discusses gardening then why would you place a link to another website you own that deals with replacing car parts? If you write the article on a specific topic for a specific audience make sure you only provide the link to the website that interests your reader. If you provide links to other sites you own you will quickly earn the reputation of being a flea market salesman and people will not take you seriously when they read your article, if they get that far.
Failing to Get to the Point
Tell your reader what it is, what it can do for them and how to get started. It is a fact in today\’s fast paced society people do not have time for long diatribes of information. Keep it short stupid KISS, is still a great rule to abide by. Look at your article and ask yourself if it can be broken up into multiple articles. Can you turn your article into a guidance system that directs your reader directly to your conclusion?
Stuff Your Article and You Will Go To Jail With No Visitation Rights
Granted good search engine optimization is important and you must use keywords to get your article found on article submission sites and with the search engines. However, too much of a good thing can alienate your readers and decrease the traffic you receive to your site. When you use keywords, place them strategically instead of stuffing the content so full that it is hard to decipher.
Beware of The Ultimate Sins Of Article Submission
This is something you really need to be aware of, search engines are run by mathematical equations and they are programmed to find duplicate content and sandbox the sites that have it and promote the sites who don\’t have it. So rule number one for SEO is, do not cut and paste your content. The lazy man approach to creating lots of content is the quickest way to pass go without collecting your $200. Posting duplicate content will defeat the purpose of submitting articles to attract visitors, so wouldn\’t this be called insanity, doing the same thing over and over expecting a different result?
Tom McMurrain, the founder of The Lead King provides mentoring with his FREE video course called The Unfair Advantage. If you want to have The Unfair Advantage Click HERE