For all the hype and hoorah, most MLMers make less than they spend on their businesss. and most of those who survive into Year Two make less than $500 per month.
That isn’t enough money to attract high-quality people. I doubt it’s enough to interest you, either.
you probably didn’t sign up to make $500 per month. More likely, you were attracted by the possibility of becoming financially independent. So what can you do to enhance your chances?
Unless you’re fortunate enough to have a tech-savvy sponsor, you’re probably not going to get much help finding a way to build your business on the internet. It’s not your sponsor’s fault though. (Keep in mind that if he or she is “average”, they have no idea how to build a network!)
Even though the internet has been used to sell everything from houses to horses, it has only recently become a viable tool for MLMers. Through to hard work and insights of a small group or really smart people, it is slowly becoming a reality. But the vast majority of network builders get into an MLM for the wrong reason–they used a product that helped them lose weight or save money, and now they want to tell other people about it.
You sponsor might be under the impression that the way to success in your business is to “sell a lot of product”. Nothing could be farther from the truth. Don’t misunderstand me: you NEED to represent a good product and a reputable company. Otherwise you’re going to spend a lot of time explaining why your product really doesn’t work very well.
Most networkers are initially attracted to an MLM opportunity because of the superior quality of a product. This is an important factor in choosing a company to represent, but it’s not the MOST important factor. Of course, you want to share a product you like and can stand behind. If you’re just selling something for the money, your prospects will sniff you out and know you’re insincere and they won’t listen to you the next time you have something you want to tell them about.
In fact, I’ll say something here that’s almost heresy: “Your Product Is Not Important To Your Success!” Well, it’s important, but it’s not the be-all and end-all of your business.
If you’re getting into MLM as a path to independence, there are two things you can offer your prospect that are more important than which product you offer. 1) The vision of residual income and financial independence, and 2) the belief in YOU, that you’ll help them get there. And the only way you can do that is to provide them with a turn key system that is so simple THEY CANNOT FAIL.
The reason most people fail in MLM is that once they’ve signed up for their primary opportunity, they have no idea what to do. It’s really weird that in the Internet era, the same old garbage advice is handed down from sponsor to recruit: “make a list of 100 people and start calling them.”
OMG! Who in their right mind wants to call 100 people who don’t want to hear about a business opportunity? (Actually, I know someone who LOVES to do that. Thank God for Caller ID. I can avoid his calls and not hurt his feelings! He’s not in his right mind.)
The Net is the ideal tool for building a networking business. But it seems out of reach of most people because it seems like you need to be a computer wiz to create a user-friendly system. Unless you’re a high-end programmer, that’s almost impossible.
(If you’re a computer pro and you also have marketing skills I hope you WILL think about creating an automated downline building system. Let me know because there’s a huge market for a prospecting/recruiting system that non-techie types can use, and I’ll be the first!)
Part One of the best system I’ve found is Magnetic Sponsoring by Mike Dillard. Mike is a very insightful guy. He realized years ago that the most important part of being a success in MLM is the part between your ears. what he teaches in Magnetic Sponsoring is how to acquire the success mindset that will keep you from sabotaging your MLM success.
The second part is called MLM Lead System Pro, which is a turn key system for building an online recruiting “machine” that’s extremely effective and easy-to-implement.
One of the most common “blind spots” for networkers is that we can’t see the gaps in our own knowledge. We want to charge ahead and change the world (and our financial destinies) but we do so unprepared. The tortoises who prepare themselves well always outperform the impulsive hares who leap into action without knowing what they’re doing. These two tools signal the provide the competitive edge that can put any dedicated MLMer in the most-successful 5% of any company.
After struggling to build his MLM for many years, John Zehr discovered a way to attract new business partners almost magically. He’s offering free training videos that explain the “Magnetic Sponsoring” techniques at his web site, free of charge.
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