Thursday, May 24, 2012
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Posts Tagged ‘search engine optimization’

Search Engine Optimisation Rules Have Changed The SEO Consulting Services World

Back in the day, the majority of SEO web masters or should I say the experts of search engine optimization , didn’t really take into consideration the visitor’s experience. The focus was on keyword stuffing, jamming the targeted keyword into the page as many times as possible, just enough to outdo the competition. Did these shady tactics work you may ask? Well, believe it or not, they actually did. Today however it’s a whole new ball game and things have changed considerably with search engines becoming a lot smarter.

When Google entered the search engine game, they wanted to provide their customers with a quality service. This meant relevant search results with quality content. How would this change affect the SEO Consulting Services world? In short, they needed to learn their craft all over again because the search engine optimisation bots are now programmed differently.

On page optimisation is still a very important part of the optimisation process but is done with a delicate blend of keywords in various location within the page. Keyword stuffing is definitely a thing of the past and if attempted today, poor rankings would be the only result. Off page optimisation is where it all happens. This is achieved with one way anchor text back links.

Like I said, in the past, much of the focus has been on creating sites that are “search engine friendly”. Sometimes it’s forgotten that while search engines may bring traffic, it’s still a human who is reading and consuming the content on the page.

This is why Google continues to be the preferred search engine among millions of internet users around the world today. They are absolutely committed to providing a top service to its customers. Other content delivery methods are also available to enhance the internet user experience. Some of these methods include RSS feeds, Pod Casts, Video steaming, Blogs, Forums and so on. The internet remains the focus and not the search engines.

So, always build your site with the reader in mind and concentrate on those off page factors for top rankings.

Looking to find the best deal on SEO Consulting Services, then visit http://www.seoconsulting.co.nz to find the best SEO Packages for you.


Expert Consultants Can Help Speed Up Immigration To Canada

If you are planning to immigrate to Canada, it is advisable to make use of immigration services offered by experienced consultants. Even if you are just planning a visit, or want your son or daughter to attend school or university in Canada, there are certain criteria to be met.

Many people are seeking citizenship in Canada. It is the world’s second largest country. For seven rows in succession, the United Nations has deemed it the ‘best country to live in’. With its ample natural resources, Canada is America’s largest trading partner. Magnificent scenery and fresh air make it is an ideal living environment.

It is a multicultural, diverse country offering fantastic options for business growth and job opportunities. A comprehensive public health scheme is offered to every citizen. In addition, it has good judicial and welfare systems. With many fine schools, public and private, Canada is known to be one of the best educated nations in the world. People of varying cultures and backgrounds live in complete harmony, and Canada is free of discrimination.

The country has in fact taken steps to boost immigration. The reason is to make sure that projected plans for economic growth materialize. The government is hoping that, by the end of 2010, as many as 250,000 immigrants will have settled in the country. With this boost of skilled workers, Canada is expected to grow rapidly and recover swiftly from the economic downturn.

To encourage immigrants, the government has allowed each province to determine the number of extra skilled workers needed. Quebec has made great strides in this regard and has implemented an effective Skilled Worker program. This is to facilitate an easy immigration transition for new residents.

Essentially, this means that Quebec has formed its own unique immigration policy. It has laid down a set of criteria that do not necessarily conform to existing national immigration policies. This means that if you have applied for a work visa, but it has been declined, you are free to apply to Quebec.

There are some national requirements that are standard throughout Canada. You have to be classified as ‘skilled labor’. This will enable you to be easily integrated into the job market. You must also be able to understand French, and speak English fluently. If you are in a highly skilled profession, your application is likely to be prioritized.

If you have family with Canadian citizenship, or family who are permanent residents, this will help your cause. In addition, if you are married and your spouse has family ties in the country, this will also helpful. Most important of all, you will need to have a written job offer from a licensed business in Canada.

Seeking out immigration consultants is easy online. It would be best to find one who is well versed with all the immigration criteria in Canada and its provinces. By hiring such a person, you could save expenses and lengthy waiting periods. Your consultant will be able to ensure that the application goes through smoothly. If every requirement has been properly addressed, you should have a good chance of success.

Looking to receive a home inspection, increase your safety training to your employees, or perform SEO services for your company? Then contact your local consultant to perform essential services to sustain your business!


Search Engine Optimization, The Most Effective MLM Lead Generating Method

When it comes to trying to generate MLM leads, there is little that is more important than understanding how search engine optimization works. Simply put, search engine optimization is preparing your website in such a way that the search engines are attracted to it. Anything that can improve your rankings and increase traffic is a good marketing tactic. By understanding the mechanics of SEO, you will be able to create a website that is a magnet for attracting MLM leads.

Before you decide on the structure or content for your website, you must consider your key demographic market. Failing to identify this and maximize it is the equivalent to being in a ship without a rudder. Having a clear understanding of your key market on the front end will make the design and layout of your site and content much easier and correct on the front end. The next smart thing to do is to look tangently from your key market and see if there is any low hanging fruit that you can quickly go after and generate leads fast. Being clear and concise in your message will ensure success quickly in your target arena.

The main pieces of a properly structures SEO website are the on page and off page parts to your site. The on page stuff on your sites are the things like title tags, meta description, and meta tags. All of these items are easily set up with the properly structured website. The off page stuff is consists of inbound links and where they come from. You can get links from other websites and social media. The biggest thing you should be concerned with when building links from other sites is that they are from relevant sites. For instance, if you have a pet food store, you don’t want links from a clothing store. There is no relation between the two and that link wouldn’t hold as much weight as one from a veterinarian.

The content on your site should contain some of the following things for maximum SEO effectiveness. First, the titles of your articles or posts should try to include your main keyword for that piece of content. One thing I will tell you here is to not sacrifice clickability of the title to squeeze in a keyword. If no one is willing to click on your content because the headline isn’t attractive, then it doesn’t matter. Next, the body of your content should contain the main keyword no more than 1% of the total words of the body. For a 500 word body, you should have the keyword no more than 5 times in the content. The last thing to be sure to do is to fill out all of your title and meta information for maximum effectiveness.

Most people view SEO as to involved and are more interested in the quick and easy ways to generate MLM leads. However, learning and implementing SEO on the front end can amplify all of your other efforts and create another lead generation source.

Eric McMillan is an ex – real estate junkie and rebuilding small business a-holic. Click here to understand more about MLM lead generation taking advantage of Search Engine Optimization. If you are ready to get on with your prosperity, visit Eric McMillan’s Genius MLM Lead Generation System Today!


Seo for Network Marketing – Does it Even Work AnyMore ?

Yesterday, I read a comment on a blog about search engine optimization that vehemently protested that most of the articles on the topic were very nearly the same old regurgitated **stuff** ( and “stuff” was not the word the author used, lol )

seo network marketingI laughed and was about to move on when I realized that as badly as this was put, the blog commenter really had a very strong point.

The commenter who was obviously extremely technical was saying that there is a lack of real information or articles on algorithm curves and other such mathematics that can be used to boost one’s traffic from Google and other search engine sources.

If your website is in the top 3 search results in Google for a keyword phrase, you can get an enormous amount of qualified monthly traffic even in a niche market where the number of searches done monthly is less than 2,000.

I think there are four primary reasons that we see the same tired old stuff regurgitated by seo traffic experts.

1) Some “seo kids” regurgitating similar material are simply ghost writers involved in article marketing
2) No one, outside of a select small internal Google team, knows
“The Google Algorithm”
3) Serious seo teams exists who can hustle endless traffic but why would they publicly document their $$$ formula ?
4) Ahh, the killer. That same old, tired seo advice works but not in the exact flavor that it’s always being promoted.

Btw, if you are a network marketer and you are using the exact same online site/landing page to capture leads as everyone else in your worthy organization, you have no competitive advantage.

You are going to have to look into a true sales funnel, dig in and build your own lead generation page which you can then A/B test to your hearts content. Google will even help you with your A/B testing in ways that you could never imagine.

The amount of onpage seo that you can do is typically Zero since most times you don’t even control the landing page that your visitors see first.

So, lets look at (3) …seo experts who know but why would they publicly document their money $$$ for free ?

Its obvious why they wouldn’t tell the rest of us, but what has this got to do with why there is so much tired misinformation on the topic?

seo google msn aol

seo google msn aol

Seo guys/gals who do their own marketing for additional “seo clients” will create thousands of bland articles about seo that tease your imagination and basically encourage you to click and go to their site for the real deal.

In truth, many of them are too busy to do their own seo and thus hire ghost writers ( Yes, back to option A again ) to write for them.

How do I know this?

Because that is how “Article Marketing” is done and seo guy and gals know it is moderately effective over time.

So in terms of published articles on the issue, the net effect of the hundreds of seo marketing groups world wide is tens of thousands of copy cat articles syndicated around the internet that give the user enough meat to entice and encourage but not enough for an informed user to say, “ahh ha, that’s how it’s done, lets get at it then”.

So now you understand why the internet is littered with short articles that regurgitate the same tired material. The problem is most certainly guys just like me.

What about option (4) ?
4) Ahh, the killer. That same old tired seo advice works though not always in the exact flavor that it’s being promoted.

There is more truth in the above statement than is immediately obvious.

So, let me break with the tradition of timewasting seo information and shoot it to you straight.

You want qualified online traffic? You are going to have to work for it! But you know that already right?

Here is the formula for increasing your online traffic naturally ( I swear )

First, don’t pick a battle you can’t win. Other than the fact that it is simply a waste of time, you will end up fervently telling a hundred of my future seo customers that seo doesn’t work, lol.

Go here please … https://adwords.google.com/select/KeywordToolExternal
Use Google’s tool to get the first of two pieces of information that help you determine which battles you can win.

You will use it, in phase 1, to find keyword phrases that are relevant to your market and that have less than 2,000 persons searching monthly. If you are really good and know what you are doing this 2000 limitation won’t bother you at all, particularly if you are willing to work at it and wait for what might be 2-12 months without results.

But for the rest of us who need results this month …

Then in phase 2, you will use regular Google Search with the irregular expressions I am going to give you below to scope out the competitive nature of the exact chosen key phrase that you zeroed in on in phase 1.

There are lots of expensive programs out there that can do this for you, but I am giving this to you for free.

Suppose I rejected the phrase “network marketing” because it has too much traffic and is therefore a honeypot for brighter seo’s than me. Suppose instead, I chose “network marketing companies” even though its traffic was less than 20% of the better phrase “network marketing”.

Or better yet, suppose I dug deeper and chose “Network marketing New York” … If New York or Houston or Beijing customers are still valid for your business – try this – Google will love you for it.

Then in google I want to know how many pages are seriously targeting this phrase with real intelligence that Google and Yahoo will instantly recognize.

I do that analysis like this in the google edit box.
inurl:”network marketing companies”

Now I see that there are X hundreds or X thousands of pages that have it in the title

[ Before I jump up and down like I just won a lottery, I should check the commercial intent of the phrase. ( I too was a dummy for many years and never thought of this small key IMPORTANT element ) Microsoft has an adcenter where you can check commercial intent. ]

So, here is some statistical data for using the inurl:”My chosen keyword” option …
If only a few hundred show up, with a little work, on your own you can probably be in the top 10 globally in a month
If a few thousand competitors show up, you will need to seriously work “the seo” to be in the top 10 globally in 2 months
If a few tens of thousands show up, then you had better have a very serious advantage over most of the competition or face it, just give up on that idea – it could be a “crap shoot” or a fairly long shot.

I wrote above about a “serious advantage“.

That serious advantage could be any of the following

A) A domain name that is exactly the search phrase
B) A hot shot seo/sem team capable of creating thousands of weekly internet events in top web2.0 properties around the internet.
C) You have access to Web3.0 seo technologies, hundreds of social network profiles and know how to get many PR7 sites to ping signals between other participating PR7/PR8 websites in such a way as to get Google to change the search result in a few minutes.
D) You have decided to ride the wave of local search and understand that while you may not be able to dominate the world for your term, that you do want to be first on the search engines for the nearest town of 100,000 people

I used (D) with an overhead of $1,000 to go from 0 to over 12,000 dollars for a New York Client in just 3 weeks. They have now created a new division within their company that will probably do between 2-400,000 in the next 18 months from that one strategy deployed across 4 new services that they now sell. They are sometimes number 1 and 2 and 3 and 4 and 5 on Google for their search terms with a combination of seo video marketing and keyword tuned blogs – talking about domination!

We are using (A) right here on this site where the original form of this article can be found.

I am using (B) and (C) with two dedicated outsourced teams who are attacking some extremely competitive keyword phrases.

Why is option C so powerful that it can sometimes work in minutes versus weeks, months or years?

Imagine a website with a google PR7 rating to be similar to a local municipal govt and a PR8 website to be small country in terms of importance. Note that both are significantly more powerful than you and your 20 next door neighbors. Their importance is mathematically calculated from the value of the backlinks pointing at them wherein PR8 could be 10 million.

What happens when a municipal politician starts discussing some trivial issue with a national government?
Perhaps nothing – but more likely than not, if a couple more municipalities and national governments weigh in on the same trivial issue, in a very short time that trivial info will hit “The News”

Suddenly “Trivial Issue” is now global material. Throw in a funny video or two and watch “trivial issue” go viral.

Google and Yahoo seriously love fresh important pieces of information like that!

So, there you have it. You may not understand all of what I just wrote but that was it – “That is the secret sauce”

Seo information that really works.


How to Get Network Marketing Leads.

Network Marketing online traffic

Where are the Network Marketing Leads?

Do we just create great content, put it on our websites and hope for the best?

Or do we follow some kind of meticulous arcane routine to curry favor with the search engines?

Since, real online visitors are the key to your online success, this is an important area for discussion.

Tell us about your traffic.

How it has been since the first month of your website and what tips or tricks you have done to increase it.

If you are not able to track your traffic numbers, then let us know that too. Google Analytics is rarely accurate but it does give you some indication and it is free. We think that Google is not fast enough to track 1/10th of the world’s internet activity but that appears to be the track they are headed towards. Your own web logs are accessible through free programs like awstats.

Leads and Sales generally only come after traffic is increasing and many of us give up on a great online concept without realizing that like the growth of a child, increasing traffic generally means that we are getting closer to a sale.

Got a tip, gripe or advice to share?

Let us know here, please.