Posts Tagged ‘seo backlinks’
Seo Toronto – Back Linking For Gold
Posted by Trevor Weir in MLM Tuesday, 16 February 2010 20:30 No Comments
So, you are thinking about that email request. The one you got last week about giving someone a reciprocal link. You don\’t know this person from adam, but there you are trying to make the best decision for your own website.
Many of us search engine optimization followers keenly know what this term means, but for the rest of us it simply means getting links from other sites to your own.
Traditionally, this was done by exchanging links between sites, and this was acceptable for a while but the search engines soon began to devalue these reciprocal efforts because Tom would call Harry, Bella, Davis and Susan to ask them to link to his site and Google particularly thought that this activity was simply contrived and not natural.
Spam is known to many of us as that tasty meat from which the current swine flu propagates,lol, sorry couldn\’t help myself, but in internet lingo its also known as the email that floods your inbox and makes it difficult to find your real mail.
I.e. too many enterprising spammers send out unsolicited commercial spam email to millions of unsuspecting users. Some made hundreds of real but content-less webpages/sites with links back to their own – not the phrase \”their own\” – commercial products – hence the need for objective PageRank and PageTrust. In those early days, the search engines were not looking at the following things such as which reciprocal links were owned by the same group or which chain of anchored links were with the same ISP. In order to thwart the spammer type group, this info is collected and analyzed as it\’s rather important for determining exactly who the spammers are.
It is said that successful backlinking depends very heavily on the keywords one chooses – traditionally, this has been where most linking efforts have hit the wall.
Why? We can\’t specifically tell others to use such and such an anchor text in their link to us. And in direct contradiction to what you might be reading around the net, therein lies a big part of the problem, right?
Secondly, since as a casual reader, one is not likely to be an expert on long tail keywords, one is going to most logically try to pick the keywords having the most traffic. Would this be the correct thing to do? A very new online entity, even after being indexed by Google or most search engines, doesn\’t stand a prayer for getting traffic based on the most highly trafficked keywords – sorry but this wait for traffic could extend to many months or even years.
So, possibly a waste of time, right?
The potential problems don\’t stop there. The page rank of new articles is N/A or after indexing, typically Zero where Zero is worst and 10 is the best. Some may say differently while a new page with N/A or O as its rank will have a freshness quotient that can help it positively, in many search engines, this zero which is evidence of lack of backlinks will assuredly work negatively against it.
Exceptions to this – if the newly created page is sitting on a grandly popular Web 2.0 social network property like squidoo or craigslist, bebo or scribd to name a few then it won\’t be penalized as much just because its current pagerank or credibility level appears to be a zero.
We suspect these exceptions work because, it is thought that new pages on foundation sites such as those with a PageTrust of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they rest on.
Technical babble galore – the question really is – What can a novice do ?
Many seo experts might say, go back to basics, ensure that you are putting up great and be innovative. They would recommend strongly that we even create \”link-bait\” that will cause others to want to link to you.And that\’s inherently a great idea if you can get this very weighty idea to lift off the ground any at all. Ignoring Google\’s advice is always done at your own peril, however I urge you to examine the decision to get involved in creating link-bait more deeply. Do you really have the 6-18 months that it takes to consistently create new articles on a daily basis, and to put out such a ferocious amount of intensely likable content in one spot that would cause people to socially bookmark that page on your site – If the answer is no then you understand why most of us will never ever intentionally create link-bait.
Many more questions than answers, huh?
Have a look at the huge amount of information on network marketing firms and seo toronto tools on Trevor\’s site. Click and sign up for your Free comprehensive seo book now.
Link Baiting For Seo ? Should I Reciprocally Link Or Not?
Posted by Trevor Weir in MLM Wednesday, 19 August 2009 08:34 No Comments
The idea that links from other sites to your own, actually aid your site, is a logical one. But can back-links hurt or harm your ranking?
Most of us search engine optimization professionals have a deep understanding of what this terminology means, but for the rest it simply means getting others to link to your site from their own.
When this whole thing started, this was done by exchanging links between sites, and initially whole communities even encouraged this but the search engines soon began to devalue these reciprocal efforts because Tom would call Harry, Bella, Davis and Susan to ask them to link to his site and Google particularly thought that this activity was simply contrived and not natural.
Spam is known to many of us as ham, but in internet lingo it is also known as the junk email that attempts to get commercial gain.
I.e. too many enterprising spammers send out unsolicited commercial spam email to millions of unsuspecting users. Some made hundreds of real but content-less webpages/sites with links back to their own – not the phrase “their own” – commercial products – hence the need for objective PageRank and PageTrust. At that time, the search engines were not looking at important minutia such as which reciprocal links were owned by the same organization or which 5 linking websites were on the same machine. In order to stop spammers, this data is deemed to be rather important for determining exactly who the spammers are.
Perhaps one of the most important aspects to the backlinking process is in what keywords one uses – traditionally, this has been where most linking efforts have hit the wall.
Why? We have no idea exactly how others will link to our online assets.
Secondly, since as a casual reader, you are not likely to be an expert on long tail keywords, one is going to most logically try to pick the keywords having the most traffic. One could however be forgiven for this as it really is a most logical mistake. A brand new online entity, even after being indexed by Yahoo or most search engines, typically has no chance at ranking on its chosen keywords for many months if not years.
And perhaps that’s not all one has to worry about.
But there is yet another major issue. Initially a new html or htm page has a Google Rank of N/A. Then after its indexed, typically 0 where 0 is worst and 10 is the best. Some may say differently while a new page with N/A or O as its rank will have a freshness quotient that can help it positively, in many search engines, its zero which is evidence of lack of backlinks will assuredly work negatively against it.
Exceptions abound however and if the newly created page is sitting on a very popular Web 2.0 social network property like kijji or facebook, bebo or scribd to name a few then it won’t be penalized as much just because its current pagerank or credibility level appears to be a zero.
As the examples of exceptions above clearly show, it is thought that new pages on foundation sites such as those with a credibility level of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they sit on.
All sounds rather complicated huh? So, what’s a girl to do?
Many seo experts might say, go back to fundamentals, content and be innovative. They would recommend strongly that you even create “link-bait” that will cause others to want to link to you.Which I also recommend if you understand in the faintest what link-bait is. Ignoring Google’s advice is always done at your own peril, however I urge you to examine the issues involved in creating link-bait more deeply. Do you really have 8-9 months that it takes to consistently create new articles on a daily basis, and to put out such a ferocious amount of high grade material in one spot that would cause people to socially bookmark that page on your site – If the answer is no then you understand why most of us will never ever intentionally create link-bait.
Many more questions than answers, huh?