There is no doubt about it, the internet is better than the old-school ads that lawyers used to use like yellow books, newspapers & even TV in some areas. The internet is by far the best place for clever Attorney Marketing experts to get the internet clients over other lawyers in their backyard. Good news – if you haven’t started marketing your law firm on the web yet, you haven’t lost too much ground, and can still make money. Here are strong suggestions to get you new clients from the internet:
1. Don’t Wait Any Longer – SEO Now. Start to SEO your website. You are invisible to people looking specifically for you every day. There are truly thousands of searches every month by someone looking for a DUI Attorney (or what you practice) in San Diego (or your city). Bottom line, you need to be found on the search engines, ideally the first page. That is what SEO does for you. If done well, SEO will get you on the top for the most-searched phrases internet users are typing in to find a lawyer.
2. Don’t Be Such A Control Freak – Hire a Pro – Yes, there are many tweaks you may already know how to do, but there is only so much changing of your meta tags, improving your headings, bolding your text and other simple SEO techniques you can do yourself. Why do people hire you? Because you’re an expert. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your research. Don’t just hire someone who is good at getting florist sites on Google. Make sure they have experience in optimizing lawyer sites, as law firm sites are incredibly competitive and difficult to get on page one.
3. Invest in A Quality Website – Think like an Attorney Marketing Professional. Don’t get a low-quality website here. You are fighting with other firms who know the value of getting clients from the internet. Think of your site as a something to bring you clients. The true purpose of your lawyer marketing is to get them to email or call you. And don’t just focus on the people who are looking for you on Google and don’t know who you are yet, but make sure you keep the people who do know who you are!
Check up on them too. Go To Google and search Lawyer Marketing, or Lawyer SEO. If their own website shows up for those highly-competitive lawyer marketing terms, then they should have the ability to get your web site ranked high too. Depending on your city and practice area, (some like Criminal are more competitive than others) you could expect to pay one to three thousand dollars a month or more for a qualified SEO professional. But if thousands of people are looking for your specialty, do you think you would get at least one to two clients a month? What would you make from those cases you want?
Another attorney refers you a case, where are they going to go to look YOU up? Absolutely! The web! So when they type your name into Yahoo, be certain that what they see is something you are proud of. The last thing you want is for someone to be so disinterested with your image that once they find you, they go back to Yahoo and find your competitors.
Expand your case load thanks to the internet. If you want to excel at attorney marketing, use these tips and start taking advantage of the power of the internet. Good luck, share your ideas with us! I will be happy to help!
Anthony Flores of www.AttorneyMarketingNow.com is an expert in SEO Los Angeles and Adwords management
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