Today’s market place is difficult is what they are all saying but I’m here to give you another prospective. The time is actually perfect to put it to your competition and get a lot of new customers and position yourself to really make some money. The main point is to be intelligent and use your skills and resources correctly.
What I am going to share with you are the 3 things you need to do right now to generate tons of leads in the most cost effective manner.
1. Market Your Business Online The Internet is a huge force and consumers are relying on it big time. Consequently, other media like the yellow pages and newspapers are dying a slow death. If you’re still spending money these, I hope it’s only because you’re already maxing out your Internet marketing efforts.
You see, with Pay Per Click marketing you create targeted ads that position you in front of interested, ready-to-buy prospects at the EXACT moment they’re looking for you. Plus, you only pay when someone clicks on your ad.
Apart from PPC, Search Engine Optimization (SEO) is a part of Online marketing that is FREE! SEO is a process of getting your website ranking higher by getting the search engines to recognize you have the right content for certain keywords.
For example, if you’re in Sugar Land, TX and you provide SEO services, you’d want to rank well for ‘SEO Sugar Land TX’. If you can get your website onto the 1st page of Google, the amount of leads it could get your business could keep you busy for the next couple years.
Most SEO companies only try to get you one spot on the 1st page of Google but with certain techniques you can have your company in every position of the search engines.
2. Use Highly Targeted Direct Mail If you’re sending out direct mail, but aren’t doing anything to make sure it’s highly targeted, you’re wasting both time and money.
Direct mail is still one of the most effective means of generating new prospects and clients, but only if done correctly. Unfortunately, most companies blast out 5,000 postcards to names within a certain area, but they don’t give any thought as to how qualified that ‘prospect’ truly is.
To see real results cut your list down depending on your budget so that you can send out a series of marketing pieces one per month for a whole year to qualified prospects.
Yes it seems like a lot, but the results you’ll generate will absolutely blow away the traditional ‘blast out 5K postcards in the Spring and in the Fall’.
3. Create Joint Venture Relationships This method is one of the most overlooked marketing methods. I mean the name of the game is “get your sales message in front of as many qualified prospects as possible”, right? Well, as you no doubt already know, it’s an extremely expensive and time consuming proposition.
But when you partner up with businesses that are servicing your ideal clients now you bypass both the time and expense parts because you’re using the trust and credibility your JV partner has with their client list.
The ideal way to go about this is to locate a non-competitive companies that are servicing your ideal customer. Then come up with a great deal you can offer them and let your new JV partner that they can offer this ‘gift’ to their clients.
The next step is to send out a letter telling his clients about your “free gift”. This allows him to have a lot of happy customers and gives you a load of new qualified customers.
Don’t believe everything you hear about the horrible economy. Yes it is bad but with the right steps you can turn it around.
However, it doesn’t mean you can’t still create a thriving, profitable business amidst the storm. All it takes is a little focus, some determination, but most importantly SMART execution of solid business principles.
With these three ideas and when you put them into effect you can turn things around now.
John Barry suggests that if you want to learn more about Sugar Land SEO or how to get multiple links on the 1st page of google you need to visit his website.
categories: local search engine marketing,SEO,PPC,joint ventures,local business marketing,buisness,marketing
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