With PPC you don’t need to worry about traffic generation. Just copy and paste the keywords, setup the ads here comes the traffic. The only problem left is your PPC conversion.
Majority of new PPC advertisers fail due to poor campaign conversion. These steps can improve your conversion dramatically:
1. Think about more focused, detailed keywords. Think about relevant problems or products your potential customers might be looking for.
2. One-word keyword won’t convert at all. Keywords like printer, registry, virus and marketing won’t convert. One of the best keywords is problem name keyword.
3. Popular shopping sites like eBay can help you brainstorming the idea. You will get the idea or popular brands or products at Amazon Best Seller or eBay Pulse.
4. Google Keyword Tool is the best when comes to brainstorming for long-targeted keywords. Filter out less targeted keywords and pick only the detailed ones.
5. Use different landing page for different keywords. Test different headlines, remove irrelevant graphics and stated the benefits in your website. State to your reader on how one particular product can help them. Expect higher conversion rate with relevant content.
6. Add video to your website. Adding video and audio is proven to increase conversion rate. The problem is, too many videos could increase page load time. Therefore, it is recommended that you add just one video for each landing page. You can upload videos for free at Youtube or Viddler.
7. Provide opt-in form to collect emails. Most people won’t buy anything in the first visit. Which is why, collecting emails is crucial and proven to increase conversion rate up to 10%.
8. Improve your credibility. For example, you can add about us page, refund policy, contact form and disclaimer. You can also add forum and participate. This will prove that you are a real person.
Can Chris Carpenter Reality PPC help you getting more conversion? Read Reality PPC review at realityppcs.com.
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