Inside PPC Loophole training program, Jay Stockwell demonstrate how can PPC users get more traffic with less work. The advantages of PPC is you can drive traffic to your website with less hassle but the drawback is, your ads would be less attractive. It will be displayed as small text on the right side of search result.
Hence, you can expect lower click through rate compared to free listings, especially when you are in position five or lower. Remember, Google really concerns about your click through rate and reward higher quality score based on your CTR. Below, I listed tips on how to attract more click and get more PPC traffic:
1. Optimize your ads for better quality score. Google will rank a relevant advertiser higher than the rest. So, make sure to optimize your ads, including the text, landing page and keywords so they will match with each other and stays relevant.
2. Raise the maximum CPC. From experience, I can tell that ads in position three or higher will get better CTR. No doubt, since Google will place ads in position one at center of search result, even higher than the first result of organic listings. Therefore, your ads will be read first. One easy way to get such position is by raising the maximum cost-per-click.
3. Test and try writing better ads. Remember to include the keyword inside your ads title and its description. Adding the keywords will attract more clicks since Google will display the text in bold. Plus, you will be rewarded higher quality score and position due to relevancy factor.
4. Adding scarcity factors. Unless if you are promoting an established brand, people tend to get skeptical and afraid of scam products. From my experiments, it is proven that adding words like “warning”, “lies”, “don’t buy” and “scam” will result in better CTR.
5. Use even more specific keywords. The more specific your keywords, the more you understand your customers. The easier you state the benefits of your product in the ads text. This will result in higher CTR.
6. Use question in ads title. If you ask question, people will stop, think about the answer, read your ads and perhaps click. The trick here is to get their attention. This method is relevant for problem related keywords.
7. Generate even more keywords with less competition. Can you get ranked one the first place without increasing bid price or quality score? Yes, you can by targeting under the radar keywords. You might use free tools like Google Keyword Tool and Youtube Keyword Tool to expand your reach and bid on less competitive keywords. Or you can try the one at PPC Loophole.
PPC Loophole program provides more training and videos on how to improve quality score, get more traffic and avoid Google slap. Discover more about PPC Loophole training at ppcloophole2.com.
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