What is The Difference Between Organic SEO and PPC (Pay Per Click)

December 25th, 2009 by John Thompson Leave a reply »

SEO refers to Search Engine Optimization. It is defined as the method of analyzing and constructing individual web pages, as well as whole sites, so that they can be exposed, analyzed, and then indexed by different search engines.

With the use of SEO you can easily build your website or webpage’s content more relevant, interesting, entertaining and easily read by search engines and their crawling and indexing software.

How is SEO important to you? For online business, SEO is very important so that clients or probable customers will be able to find you when they search the services and products you provide. Let us say for example, your customers were unable to find your telephone number and address of your business, do you think your business will be able to survive for a very long period of time?

It is really crucial that would- be clients will be able to find your website with no trouble. However if your website is having low traffic, then your possible clients might not even know that your website exists.

Organic SEO, also identified as natural SEO, is the term given to the process of generating traffic from natural search engine optimization methods. This includes a combination of design, user friendliness, keyword density/placement, hidden tags, backlinks and content geared toward directing targeted visitors to your website for definite terms.

Pay Per Click or what we commonly call PPC is paid placement that is based on bidding. PPC ads show on the top and to the right of organic search results in a somewhat shaded box area, which illustrates that the ads are paid. 80% of customers don’t click on paid ads, and move straight to the organic listings as studies shows. Since your competitors or people clicking on the ads costs you each time PPC is exposed to fraud and less ROI. Costs per click differ on your industry and competition.

For more information, or to receive a free ranking report or Google top 10 analysis, visit www.clarkseo.com – Orange County California SEO providers.

Gabe East, Freelance Writer. We are committed to providing free helpful information about Organic SEO and Orange County California SEO providers. To know more about Organic SEO and Orange County California SEO providers http://www.andysinternetcafe.com/the-difference-between-organic-seo-and-ppc-pay-per-click/

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