Establishing an Internet presence for your business and pulling in paying customers cannot be done today without a very effective search engine marketing strategy which we will teach you with the Carbon Copy Pro System. While that is a given, it is not always easy to put a marketing plan in motion that will deliver the massive results you really want. That is why it is very important to get familiar with the two types of search engine marketing currently being used and determine which one is a good fit for your goals. One option is Search Engine Optimization (or SEO) and the other option is Pay Per Click (or PPC).
Search Engine Optimization
There are two aspects of SEO: off-page and on-page. Off-page search engine optimization requires building links pointing to your site from other high valued sites as well as various other strategies that are done off of your actual website in order to boost your own search engine ranking. On-page optimization includes producing keyword rich content and correctly naming each page of the site.
Results you see from SEO are known as organic. A visitor to your website that arrives there from a normal query in the search engine is known as an organic visitor. You didn’t have to pay to drive that person to your website, instead it was a result of your natural placement in the search engines.
SEO takes time to become effective and is generally a gradual process. You can’t throw up some keywords on your website and expect to be number 1 in Google the next week. Instead, SEO is about boosting the value and credibility of your website over the long haul. With the right strategy deployed continually for a long period of time you will be able to see and maintain substantial results in your search engine positioning. The result, of course, is increased traffic flow to your website and a greater online presence.
Pay Per Click
While SEO campaigns are organic, PPC requires a financial investment to secure. Instead of appearing naturally on the search results pages as recommended site, pay per click makes you a paid advertiser at the very top of the search engine results pages for particular keywords. This means your links are separated out at the top of the page or along the side of the page, while organic (free) links show up down the center of the page.
If you are thinking it’s like advertising in the local paper, you’re wrong. It is a bit more complicated because you are not paying just to be placed on specific keyword results pages. What you are charged for instead are the individual clicks that your links receive. So, if no one clicks your link you won’t be out much but if you become extremely popular with searchers it could get quite expensive. The highest bidders are the highest ranked.
Fast results are what lure people to PPC campaigns. Most people cannot afford financially to start up with PPC right out of the box, but with time it is a very rewarding marketing strategy that delivers faster results.
As opposed to SEO however PPC of course costs you money. If you don’t target your market appropriately and bid on keywords strategically, you can end up wasting a good deal of money. Another important aspect of PPC management is developing effective landing pages that convert visitors who click on your links. This is extremely important when every visitor you receive has been paid for.
The question comes down to whether you go ahead and pay for the faster results of a pay per click campaign, or if you stick with the long term results of search engine optimization that twill cost you nothing.
The best practice is to incorporate a blend of both options into a well thought out marketing strategy. You have to work with the available marketing funds for your business at any given time, and that can be done by optimizing your site adequately and bidding on relevant keywords. You can always adjust the number and amount of bids to account for a changing budget, such as going with pay per click ads to announce the opening of a new site and then backing off.
You may also choose to be heavier handed with PPC if your goal is to bring in immediate sales. SEO can still be used to slowly attract and convert paying customers over time.
You will see results whether you use PPC or SEO marketing strategies, but why not mix them together and have it all? The long term reputation that optimization gives you is a perfect companion to the instant results delivered by pay per click marketing learn more at CCPRO.
Kevin Thomas is an online entrepreneur, SuperGuide and coach who is teaching people valuable internet skills at his website The Carbon Copy Pro Times.
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