Google Adwords is a fantastic tool. Which can have your business positioned in front of hundreds if not thousands of potential clients everyday. However where do you begin. This information will help you get through the initial door of setting up your Google AdWords Starter edition.
To get started you will need to gear up to provide some personal, professional and business information. (a) Your name or that of your company. (b) Google requires a website, you will have to direct traffic with a display and destination URL. (c) An email account is required; attempt not to use a ‘free internet’ service provider such as MSN or Yahoo. (d) Your tax identification number – take heed this item cannot be changed please double check to ensure the area is completed correctly. (e) A credit card is required – it is $5 to set up an account.
Get ready to start your career as a copywriter. Google Adwords will not let you finish the setup unless you have some sample text to put in to your ad. Take some time to think about your services and product offering. If you need help use a tool such as keyword spy. This does not have to be perfect, this is just to set up the account. You can go back in to the Google Adwords control panel and change the text later. Your Ad will be structured as follows; Headline – maximum English characters is 25 (all counts include spaces). The first line of text – generally a benefit statement should be here. Your second line of text – generally a call to action statement is here. On second and third ad copy lines you can only have 35 characters per line including spaces. Your display URL – use your domain name here. Also, only 35 characters are allowed here.
Keywords or keyphrases are the words that an individual will use to find your business. If you repair bowling shoes the site visitor may type ‘bowling shoe repair’, ‘bowling shoe repair in Brooklyn’ as a query. Then Google will supply responses. A ‘Broad Match” keyword means within an Adword campaign keywords are contained in the search query, your ad could appear no matter what other words or word order were contained within a search query. A PHRASE match means a query containing the 3 words bowling, shoes and Brooklyn must be in exactly the order in the keyword or the ad will not show. A third very important Match type is Exact matching. EXACT matches are contained within square brackets e.g. [bowling shoe repair]. This type of match means your ad will be shown only if the EXACT term… bowling shoe repair… is queried.
In setting up the financial side of a Google AdWords account take special caution that you set the currency correctly. Please check over all information before hitting ’save’ as once the currency is set it cannot be changed. You would have to delete the account and start all over again. Try to be careful. The budget is flexible but the currency setting is not.
Set a good budget. Do not set up your daily budget to be $5 per day and then bid your keywords at $2 per click. This will have your account shut down. Before setting a budget you can use a FREE tool from Google, simply type Google Keyword Tool in the Google Search query area and click on the one that says external keyword tool. This can help with keyword research and can provide an estimated cost per click analysis.
Take care to add your contact details. Don’t worry, you’re not going to receive any spam or constant Google emails, but it is important to receive alerts when your ads aren’t showing. Set Up Account and pick your login email and create your account to get started! If you already use Google services, you can use your existing login. You’re done now the funds (hopefully) come in. You will now receive a confirmation email from Google and instructions on how to activate your account.
Looking for help in setting up your AdWords Account in Google. Contact John. See landing page design atlanta
categories: google adwords,landing page design,web site design,landing page services,landing page conversion
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