Have you ever done an adwords search on Google to search for traffic to your website, only to find your campaign has been slapped? You can modify the ad, change the landing page and yet it still won’t run. You’re bound to have questions and concerns. What happens if they’ve dinged your main keywords, which are related to your brand? The generic keywords may be okay, and the traffic is still moving, but you want to step it up? Are you better off scraping the whole thing and starting over?
You’re liable to spend countless hours and endless dollars trying to revive a dead project. Its frustrating after adding additonal content and articles, but you will have to admit the domain is gone. Its a hard truth to face after spending so much time on it.
Take a look at the heaviest volume to your key words. Set up your landing page at a new domain, and be choosy when selecting keywords specific and rich in connection to your domain. Adjust your website accordingly.
Consider adding additional content on your new domain won’t hurt, either. Improve your conversion by writing about six paragraphs of content and add that below your main fold landing page area. You’ll see improvements according to your quality guidelines immediately.
Additionally, install a WordPress blog on the domain too. Its easy to do and doesn’t take long. It may not improve your quality score but it will improve things overall. Since Google is impressed with anything WordPress, it may be worth the 30 minutes it takes to install it and post once in a while.
You can predict what your future success your website will have, but uploading it with Adwords Editor is a good start. Your quality score is bound to improve between 2-3 points and you’ll start of a head of the pack.
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