The affiliate marketing community is concerned regarding the growing practice of Google banning advertisers that use Adwords. Industries have lessened the number of advertisers as a result of this ban, signaling perhaps the death of affiliate marketing on Google for good by not allowing the service. It is concerning, but doesn’t necessarily mean this is the death of that practice of using Adwords.
It’s better not to jump to conclusions and assume that Google’s goal is to rid the Universe Of Affiliate Marketers, since many of them continue to thrive on Google. While its true that some advertisers have been banned for life, consider the reasoning behind such an obvious exclusion. Evidence indicates that Google is targeting a very narrow category of advertisers, and not just people who are doing affiliate marketing.
These banned advertisers had one thing in common – they either promoted or were suspected of promoting a business opportunity product, or “bizz-opp.” To be more specific, they used Google’s brand in the product name. It is an obviously attempt to take advantage of Google’s name as a keyword, which would support its superiority and stronghold on the internet.
Although some affiliate marketers can swear their material has nothing to do with using the brand name, it is offensive to Google and can lead to banishment. It leaves the playing field wide open for lawsuits and litigation attorneys to protect the good name of Google.
Good non-affiliate advertisers have been banned as well, which doesn’t seem fair. Unfortunately, the wide reaching search for culprits touches the innocent bystanders as well. Google is still willing to accept payments from affiliate marketers, but are very cautious. Adding “reviews” as an afterthought may help the cause of the advertiser and the business opportunity.
In reality, a case could be made the Google is creating its own Affiliate Network, as they actively sell most of its space to affiliate marketers, by adding the word “review” after it. You don’t need a product review website to use Adwords, but Google is recruiting super-affiliates and new advertisers. Remember too that Affiliates were originally called Publishers because they had already published tons of content on a topic before they became affiliates. In other words, there are many affiliates who own websites containing a mountain of content on a particular topic.
So it may be a little premature to announce the end of Affiliate Marketing on Google as we know it, just because a small margin of marketers are no longer allowed to use Adwords in promoting their business. The truth is, Google is mindful of the those marketers who tend to generalize and through other affiliates into the same catergory as those who want to promote shoddy products and price gouging programs.
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