There is nothing that will help you with your PPC Research more than good Keyword Research Tools. Most are easy to use, very powerful, and some are even free! Were going to focus on two leading tools right now: One from Google, and one from Wordtracker.
Referring to the latter, you’ll be impressed with the depth of helpfulness as you utilize it in your research. The easiest way to get it is by typing: https://adwords.google.com/select/KeywordToolExternal. By choosing “Site-Related Keywords” from the main screen, you’ll quickly be able to begin. Almost like magic, Google takes the URL of your main page/sub-page (which you’ll easily enter) and spiders the site’s text, thereby generating a list of keywords as they occur on any given page you’ve provided. While you’ll be impressed by the convenience, there’s a chance that irrelevant words could show up if your web site was poorly written. No matter what, a beginner should consider this an excellent place to start.
Once your results are returned, Google provides a list of valuable information:
1) the monthly search average for a given keyword
2) a cost recommendation for keyword bidding
3) A keyword’s comparative competition
4) The search trends for that keyword. It provides very powerful and valuable information for you ” And its free!
Wordtracker (www.wordtracker.com) is a paid service, and another valuable tool. While Googles tool gives you monthly search statistics for words searched in Google, Wordtracker gives you average daily statistics for all the major search engines combined.
Wordtracker Wide Search is a great feature for finding words that might not be so obvious to you. Say you are bidding for Cell Phones. Using Wide Search, it will give you results like Cellphone and Cellular Phone, but also give you makers of the cell phones like Nokia, Samsung, Motorola and Palm. Plus it gives ideas like accessories, blue tooth, and headset. Its a very powerful tool and gives you ideas you may not have considered. .
The main attraction of Wordtracker is to harness the benefit and power of obtaining every viable direction your keywords could take. What you don’t get is keyword profitability or cost.
1) Dogpile and MetaCrawler keyword search quantity results
2) Every possible keyword search variation people have tried during the past 60 days.
Each of these tools has its own specific purpose, and each has its own strengths. By using them together, it will make your keyword research much more effective and profitable.
Anthony Flores of www.attorneymarketingnow.com is an authority in Attorney Marketing and Law Firm Web Design. Contact us with proven PPC and SEO results for attorney’s all across the country.
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