Google is slapping some advertisers, meaning they have turned off the accounts of some who use AdWords. Additionally even if Google did not ‘slap’ some advertisers, AdWords may not always be the right channel for every vendor. Here is an example, if the average return is 1.5 percent; a $1000 per month campaign will get 100 clicks (at a $10 Cost-Per-Click) and a 1.5 % of a potential client.

Well here is an announcement that could help you…banner advertising is not dead. The banner advertising I am referring to is in the area of placement ads. On Google’s content network you can pick and choose where you want your banner ads to be seen. As with any marketing campaign, Pay-Per-Click, Banner Ads or even print ads, take the time to do research. Would it make sense to have a product or service targeted to women and then place ads on a web site wherein the demographic of the site visitor is overwhelmingly male? Quantcast (.com) and like sites can help you find out where is the best place to advertise. If time is taken to do research, generally a good result is had. Google has an option which allows them to place your ads automatically. Personally, I do not recommend selecting this option as you lose control of your ads. Additionally, this can be a financial sink hole, draining your wallet before the campaign ever gets off the ground.

Taking the time to do the research as to the best sites is a good investment of your time. If you have product dedicated to a target demographic of males, 50 years of age and above, you can use a web site such as Quantcast (.com) and find out where is the best place to advertise. When investigation and study is done better results can be yielded. I do not recommend allowing Google or any other search engine providers to automatically select where your ads can be placed. Using this option will lead to wasting your marketing budget as the SE now has control.

Banner ads present the opportunity for an individual to generate income. A passive income is what many are searching for. AdSense from Google is a good service. This requires one to have a web site wherein these ads can be placed. The ads placed on an AdWords site are not controlled by the site owner. Google places ads relevant to the theme of the web site, and then pays the site owner a portion of every click that is made on the site. Some web masters can buy a website at Template Monster (.com) and have a site ready in just a few hours. With a little promotion via Search Engine Optimization or using social media outlets on a regular basis a following can be built.

Here are some of the items that are taught on the videos; (1) The secret Google PPC tool that will allow you to go deep into any niche, with any offer, and seriously clean up using banner ads. (2) Where to find the exact high traffic _____ that will let you kick your income through the roof. (3) Where to get your ads displayed millions of times, for just PENNIES… if you’ve got even an awful banner, millions of impressions will add up to some serious traffic… and I’ll show you how to make a LOT of money from this.

At $77 to buy the class I thought this was a fair deal. You will waste time searching on the internet trying to find all the stuff these folks rolled into one simple download. Also they are giving an 8 week, completely risk free trial of this system before you need to decide if you’re happy.

Please take a look at the Banner Blueprint Training Course. John is an expert in designing landing pages and online conversion techniques. Contact John ASAP. Go to landing page design atlanta