This article is entitled pay per click for newbies or Dummies if you prefer. And as such, one would assume that the title is appropriately set for the material.
Newbie, Check your email and your Wallet
As i look at the outline for this however, I realize that “pay per click for newbies” could be appropriately entitled “Why Google loves new Accounts – especially Corporate” or more to the point “Legitimate places where intelligent people can throw away vasts amounts of money” or “Legal Gambling outside of Vegas or Atlantic system”.
The truth be known, Newbies or wanna be Affiliates really shouldn’t use pay per click without some serious study – and by the time that study is over, one is no longer an abject Newbie.
Why am I so harsh in my assessment of what happens in the early days of pay per click for most users?
Probably because there are more than enough newbie pay per click users who have *cried* in the adwords forums. Some of them, after partially documenting what they think they did simply stopped using Google’s Adwords altogether.
Most of them did not take the fairly complete Adwords course that Google made available on their site. And unfortunately, most of them never sought help until their bank accounts were drained. Perry Marshal has an excellent 5 day pay per click email course which i suggest one look at after one has taken Google’s own very comprehensive online free course.
Even if you are going to do ppc on Yahoo, I would still recommend the excellent flash video tutorial that Google has made available.
The biggest 5 tips that you can suck down in 2 minutes concerning PPC are:
1) Don’t do it on your own the first time. Study the tutorials and get some help
2) Google Search and the Content network must always be separated
3) Quality Score effects cpc rates. Keywords must also be on the landing page
4) Don’t use front page of the site as landing page. That is just plain laziness
5) Attempt to capture emails using undeniable offer. Avoid popups/popunders
Ok, well that’s it then. Go get those tutorials.
